Changing Behaviors to Change Belief

Today is my one-year running anniversary. If you had told me 18 months ago that in a year I would complete not one, but two half-marathons, a 10K, a three-mile race, and logged hundreds of miles, I would have laughed in your face and called you silly. My year of running has transformed how I […]

fordbrandloyalty

Using Social Media to Create Raving Fans

Nobody likes you! Wanna know why?  What would make you wear a company’s name on a t-shirt? What about a hat? Not a big deal, right? People don’t think twice about the message they are branding for a company.  When I stopped at a stoplight recently, I was surprised to see a Ford decal on […]