social media

10 Essential Tips To Grow Your Audience On Social Media

Social media is the key to success in business, whether you are selling a product, or selling yourself. There are so many tips floating around the internet with suggestions on how to grow your social media audience, but in all honesty- most of them do not have the desired result. It is no longer as […]

Is Black Friday About the Best Things?

Turkey, stuffing, cranberry sauce, more turkey, and succulent pumpkin pie, it truly is that time of year. At the end of each November, Americans gather and celebrate various holidays. Thanksgiving is among them. The main purpose of this holiday is to be grateful for what we have. Unfortunately, I feel that we are becoming too […]

April 2013 SMC Book Club Webinar: Opting In with Ed Brill

Replay of this webinar is available on Slideshare Video for our April Book Club selection for Social Media Club Members, Opting In by Ed Brill. Join the Social Media Club for our April Book Club Webinar on Thursday, April 25th at 10 am PST (1pm EST) with Ed Brill, the author of Opting In. Hosted […]


SMC November Book Club Webinar: The Connected Company by Dave Gray

Please register here on GoToMeeting for our November Book Club selection for Social Media Club Members, The Connected Company by Dave Gray. Dave Gray (Twitter: @davegray) SVP Strategy, Dachis Group, is an author and management consultant who works with the world’s leading companies to develop and execute winning strategies. His previous book, Gamestorming (O’Reilly), has […]

Social Business: Are You Already Late?

We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities.” That’s what […]

Sameer Patel on Social Business, Social CRM and More

Sameer Patel, Global Vice President, Enterprise Collaboration and Social Software Solutions at SAP, is truly one of the leading thinkers about Social Software and it’s impact on business. Chris Heuer was fortunate to interview him during the IBM Connect + Lotusphere conference in January 2012, to gain his insights on Social Business broadly, but especially to discuss […]


So You Want to be a Social Business

Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I’m not mistaken, Padmasree Warrior, CTO of Cisco, was the first to point out that the need to attract and retain young employees who live online was forcing changes to the […]


Social Media March Book Club Webinar Recap: Get Bold

Earlier this month we introduced our March Book Club title, Get Bold: Using Social Media to Create a New Type of Social Business, by Sandy Carter. Thanks to our book club partner Pearson Publishing, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf. Thank you to our reviewers Chris […]

Liz Albert (Ascendant) Shares Social Business Insights with Chris Heuer

Social Media Club had the pleasure of attending Le Web 2011 back in December, where our Founder and Chairman, Chris Heuer interviewed Liz Albert, Director of Marketing of Ascendant to discuss one of the hottest topics at Le Web, Social Business.  Liz explains her company’s unique approach to helping their client’s figure out what path they should take […]

Sandy Carter (IBM) on What it Takes to Become a Social Business

In this 17 minute conversation, Chris Heuer dives deep into what is required to become a Social Business with Sandy Carter, IBM’s Vice President, Social Business and Collaboration Solutions Sales and Evangelism and author of “Get Bold”. Join them as they discuss the pre-requisities of getting social, the power of trust and several examples that […]