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Why Pinterest Still Matters & How to Reach Your Audience

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]

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Social Media and Adulting

Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing their own laundry. While many people mean this to be ironic, the hashtag often draws ire over the generation […]

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An entrepreneur’s guide to changing career paths into a corporate role

Social media expert and experienced entrepreneur, Golden Ashby, explains how entrepreneurs can effectively make the transition from being their own boss into a corporate role… There are many awe-inspiring entrepreneurs out there who have learnt more than the traditional employee and they would transition very effectively into corporate roles, if given the right opportunity. The […]

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Hunting Rare Pokemon and Marketing to Millenials

In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]

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Rise of the Gifs

According to Twitter’s blog – “last year, people on Twitter shared over 100 million GIFs…”- no big deal right? Perhaps that’s why Twitter has also allowed brands and consumers to discover, consume, and share GIFs even more easily through GIF search on Twitter. And if that’s not enough you can search more on tumblr. And […]

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10 Essential Tips To Grow Your Audience On Social Media

Social media is the key to success in business, whether you are selling a product, or selling yourself. There are so many tips floating around the internet with suggestions on how to grow your social media audience, but in all honesty- most of them do not have the desired result. It is no longer as […]

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Using Social Media to Self Diagnose is that What the Doctor Prescribed?

There’s no question that social media is a powerful tool. It has helped many fields in providing valuable information and timely content to the masses. Even in industries that are highly regulated, like healthcare, social media has been a driving force in providing resources and improved access of information for patients and clinicians. While the […]

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Internet Marketing Lead Generation System

Straight North is a full-service Internet marketing company that works with you to customize the best mix of online marketing services — from PPC and email campaigns to SEO-based responsive websites — to provide results that move the needle.

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Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

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Five Ways To Repurpose Your Content For Social Media Distribution

You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. You’ve probably even repeated it in content you’ve written and conversations you’ve had with clients and industry colleagues. And although you know you need to be providing several pieces of content to your audience […]