Introducing Social Media April Book Club: Optimize by Lee Odden

Finally, our Social Media April Book Club let’s us explore the world of search with leading search marketer Lee Odden, author of Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing. Lee serves as CEO of TopRank Online Marketing, recognized as a leading business blog by Advertising Age and […]

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Social Media March Book Club Webinar Recap: Get Bold

Earlier this month we introduced our March Book Club title, Get Bold: Using Social Media to Create a New Type of Social Business, by Sandy Carter. Thanks to our book club partner Pearson Publishing, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf. Thank you to our reviewers Chris […]

Social Media February Book Club: The Social Media Strategist

We are excited to introduce our Social Media Club February  Book of the Month, The Social Media Strategist by Christopher Barger. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former ‘blogger-in-chief,’ describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The […]

Social Media Book Club 2011 Recap

Back in March 2011 Social Media Club proudly launched our educational initiative, the Social Media Book Club.  This program highlights one book per month to learn best practices, explore timely case studies, and promote premiere thought leaders in social media.  With the support of publishing companies like,  McGraw-Hill, Wiley and Pearson, along with the numerous authors, […]

SMC Book Club: Social Media Analytics Webinar Recap

Earlier this month we introduced our September Book Club title, Social Media Analytics by Marshall Sponder.  Thanks to our Social Media Book Club partners at McGraw-Hill, we were able to send copies to several or our chapter leaders and Professional members to review on our behalf.  Check out some of the reviews from Jeannie Walters […]

Social Media Book Club September Selection: Social Media Analytics

We are introducing our September Book of the Month, Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder. We’re certainly excited about this title, since the subject of metrics is often intimidating but absolutely vital in marketing. Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the […]

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Social Media Book Club August Selection: Socialnomics

We are introducing our August Book of the Month, Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman.  Qualman has worked in online marketing and eBusiness for organizations like Education First, Cadillac, EarthLink, Yahoo, TravelZoo and AT&T. Currently, he serves as Global Vice President of Online Marketing for EF Education. Of course, […]

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Social Media Book Club Webinar Recap: Get Seen

This week we hosted our Social Media Book Club webinar featuring Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business.   Garfield shared some examples of effective video bloggers, The Bui Brothers, his thoughts around Final Cut Pro X, along with a suggestion to follow Steve Martin, who does tutorials on […]

Social Media Book Club Webinar Recap: The Now Revolution

Last Friday, we hosted our Social Media Book Club webinar featuring Jay Baer, co-author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smart & More Social.  Thanks to our Social Media Book Club partner, Wiley Publishing, we had ten Professional members and chapter leaders read and review The Now Revolution on behalf of […]