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10 Checklist Points Before Engaging in Social Media Marketing

If you think creating multiple accounts on social media websites, and sharing content and updates regarding your brand is all there is to social media marketing, dear entrepreneur, you are mistaken. This perception of social media marketing service is not going to help your marketing campaign. Instead, it will cost you time, resources, and money, […]

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Five Things 2015 Taught Us About Digital Marketing

Digital marketing changes quickly. We’ve known that forever. But lately, it’s changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood works even faster, but what does that mean? What should our brands care about? What should we takeaway from 2015? There are five areas, which […]

Why ModCloth Has Social Marketing Locked Down

ModCloth is an online women’s retailer that does social marketing right. They source women’s clothing from indie designers and sell them to women all over the world. They are not just good at social marketing–they are “a social-shopping community” that centers itself around its customer. Here is what they do right: 1. Branding to their […]

From Online to Offline: Exceeding Expectations on Social Media

This guest blog is by Kevin Saghy as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Kevin is the public relations and marketing specialist for the Chicago Cubs.  You can connect with Kevin on Twitter: @CredibleKev or @CubsInsider.  As social media becomes a common offering from big brands, consumers’ expectations have begun to change. […]

Social Media Club Celebrates 5th Anniversary

Five years ago today, 16 people gathered to discuss the emerging technology known as social media, set goals and initiatives around the launch of Social Media Club (determine what a professional trade association would look like), and dig into our first project, then known as the hRelease/New Media Release (has since been renamed to the Social Media Press […]

How small business can best leverage social media

I’m so often asked “what’s the best way for a small business to get ROI from social media?” with its related caveat, “for no money,”  that I have been forced to think about this in earnest. I never have the simple answer everyone appears to be looking for. And that’s because there is no single […]