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Five Ways To Repurpose Your Content For Social Media Distribution

You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. You’ve probably even repeated it in content you’ve written and conversations you’ve had with clients and industry colleagues. And although you know you need to be providing several pieces of content to your audience […]

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How To Sell Your Boss on New Social Media Platforms

Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means that Digital Media Managers will only become more prevalent across a variety of industries including those not traditionally known for their technology savvy. It seems […]

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How To Build Your Social Media Strategy With Content Marketing In Mind

Content converts. Content that’s unique, useful, and engaging that is. And isn’t that what you want your social media strategy to do? You want it to convert more awareness about and engagement with your brand. You want it to convert more traffic to your website. You want it to convert mere brand follows into trusting […]

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EVENT: Join Best Selling Author Shel Israel at the SMC San Francisco General Assembly

  Join Social Media Club San Francisco on March 10 at General Assembly  for a lively discussion about technology’s impact on business and life with local best-selling author Shel Israel. In addition to writing six books on the topic, Israel contributes to publications such as Forbes, Fast Company, and BusinessWeek. He has been a keynote speaker more […]

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Enhance Customer Service with Social Media Engagement

More and more consumers are turning to social media first to voice complaints, have complicated situations resolved, and express concerns in the case of a crisis. Studies have found people often use social media as first preference to voice a complaint, rather than channels including phone, face-to-face, email or web chat. I blogged about this last month, […]

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Adding Social Media to the Supply Chain

Is A Lack of Presence on Social Media Impacting the Supply Chain? If you had to ask supply chain executives about social media, they’d probably get stuck somewhere after the word social. Why? Their goal is to ship. Not to socialize. Today’s consumers keenly aware of the products they like and are equally in tune with what alternatives […]

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Five Things 2015 Taught Us About Digital Marketing

Digital marketing changes quickly. We’ve known that forever. But lately, it’s changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood works even faster, but what does that mean? What should our brands care about? What should we takeaway from 2015? There are five areas, which […]

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Social Media Tools for Small Businesses

Social media is now a requirement for businesses and as the demand for it grows, so does the cost. So how are small business supposed to keep up with the cost, the technology, and all of the never-ending changes that happens in social media while keeping up with their actual business? Fortunately, there are tools […]

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How to Increase Relevant Social Media Shares for Your Content

Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts share your content a […]

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Perfecting Landing Pages for Social Media Campaigns

As social media traffic continues to increase so does the importance of creating and implementing landing pages into your strategy. This doesn’t have to be difficult. A large portion of the rules that apply to PPC landing pages can be applied to social media landing pages. You also no longer have to worry about spending […]