TV as Social Playground

I don’t know what’s your actual behavior and consumption of TV, but we can all say there’s probably the biggest revolution since Internet. We used to consider TV as « a whole set, environment of entertainment, emotion and information for the family. Despite different revolutions like new consumption (VOD, OTT, catchup TV…), new wirings (DSL, DTH, […]

Social Media October Book Club: Social TV by Mike Proulx and Stacey Shepatin

Please register here on GoToMeeting for our October Book Club selection for Social Media Club Members, Social TV by Mike Proulx and Stacey Shepatin. Mike Proulx (Twitter: @McProulx) is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus […]

Small Business Marketers and Connected Viewers

It’s 7 o’clock on a Tuesday night, you are watching your favorite TV sitcom.  You are laughing and enjoying yourself… then it cuts to a commercial.  There is nothing more annoying than commercials, right?  So to pass the three-minute interval, you pick up your smartphone to check your email or play your turn on Words […]