The Tweet Heard Round the World: Oscars Embrace the Second Screen

  Sunday’s broadcast of the 86th Academy Awards was filled with many memorable TV moments, such as John Travolta mispronouncing Idina Menzel’s name, Pharrell wearing his hat and Happy about it, and the show boasting it’s highest rating in 10 years. But the highlight of the evening was Ellen DeGeneres’ celebrity-filled “selfie” that was re-tweeted […]

TV as Social Playground

I don’t know what’s your actual behavior and consumption of TV, but we can all say there’s probably the biggest revolution since Internet. We used to consider TV as « a whole set, environment of entertainment, emotion and information for the family. Despite different revolutions like new consumption (VOD, OTT, catchup TV…), new wirings (DSL, DTH, […]