5 Reasons Supporting Social Media Engagement

Earlier this year I shared on this blog why I stopped saying the word engagement. Overall, the piece was received positively by Social Media Club members but there was a small handful that came to engagements defense, including IBM’s Social Media Strategist David Pittman.  I had the opportunity to chat with Pittman in more detail […]

Mastering the Art of PowerPoint Slides

I recently met PowerPoint. This might seem ironic for a social media expert who spends half her life online, blogging and switching between various social media accounts. Alas, it’s true. I just figured out PowerPoint to make some slides about myself for an important upcoming meeting. (Now, if you’ve been following me, you know the […]

5 Ways To Maximize Your LinkedIn Profile

As someone who works in communication, I’m constantly reminded how important my social media presence is to my career, and also my personal brand. Heck, in a recent post, I even mentioned this fact to interns looking for their next internship. Being active on social media allows people to get to know your interests and skills, […]

6 Tips to Pitch Business Journalists

I’ve been writing about business for a long time. Since the arrival of social media, how one can pitch a business publication with a story has changed a bit. Today, you have more options.  Breaking business news always will be my favorite. If you have a breaking news item, there are a few ways to reach your […]

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Google+: First Tips and Tricks

When Google+ opened for beta testers last Friday, I was privileged to start kicking the tires.  I was immediately sucked into playing on a new playground. “Ooo, what does this do?” “Ooo, shiney!” I was supposed to be leaving for a mini-vacation, but had a hard time tearing myself away. So, what’s a techno, self-proclaimed […]

4 Tips For Creating a Better Consumer Generated Video contest

You don’t have to be a giant brand like Doritos to get some buzz bang out of videos created by your customers. You don’t have to have a prize worth hundreds of thousands of dollars, either. Sure, those things help, but even smaller regional brands can generate some added interest and engagement though video contests. […]

16 Tips for a Social & Stress-free SxSW Interactive 2011

For those headed to Austin next month, here are a few tips on how to prepare and what to expect during SxSW Interactive 2011. 16 Tips for a Social & Stress-free SxSW Interactive 2011 View more presentations from Social Media Club.

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Social Media Lunch Meat 10/6

I like blogs but sometimes, the amount of content I'm reading gets overwhelming so I resort to my kindergarten days of liking anything with pretty pictures!  Think consuming content + Pretty pictures = Infographics. Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly[1], […]

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Social Media Lunch Meat 9/22

Last week, yours truly participated as a presenter at Jeff Pulver's #140 Characters Conference: The State of Now, in Boston on Tuesday, September 14th. I spoke about an event Social Media Club Nashville helped organize, which brought together more than 30 volunteers for 24 hours to create a new website, logo and marketing strategy for […]