How to Use Hashtags

Hashtags were first known on Twitter for grouping conversations in one stream related to topics, events, brands, and more. They’ve since become utilized across other channels like Instagram, tumblr, and Facebook. There are differences for each channel and best practices for each. Twitter: Try not to use more than 2 to 3 hashtags (preferably 1 […]

10 Tips to Create a Tumblr Blog

When you decide to jump into the sea of blogging, planning is important. Many brands choose tumblr and there are many great reasons to do so – including the built in community, which already lives on tumblr (not found anywhere else), the ability to discover content easily, and the paid options only available within tumblr. […]


5 Creative ways to use social media apps/tools to capture your summer vacation

Summer brings many enjoyable times each season including beach trips, family time, bbq’s, and much more. The tough part is remembering to capture all these great times so you can recall and reminisce later on. Luckily there are many creative ways to do so effectively, quickly, and easily with the touch of a smartphone app.  […]

Paying Attention to Sites Terms of Service Pays Off

This post comes to you from Washington, D.C., where I’ve been attending the American Bar Association Section of Intellectual Property Law Annual Meeting.   Social media definitely was among the hot topics discussed, particularly how brand owners can protect their copyrighted material and trademarks when used on social media sites.  One recommended strategy was to […]