10 Step Process for Creating a Kick Butt Social Media Strategy

Most of us are pretty close to convinced that we need to be on social media to market ourselves and our business. Some of you have put your toe in the water, polished up your LinkedIn account, maybe played around with Twitter. Perhaps you’ve set up a Facebook fan page and upload a video or […]

Is Your Blog For Sale? 10 Questions to Answer before Using Affiliate Programs

Blogging can be grueling. It requires discipline, creativity, consistency, and dedication. Even after you’ve written the content, you still have to format it by adding interesting pictures, links, SEO tags, and more. Then, you have to promote it via social media, advertising, and paid/organic search. Let’s face it – it’s work! Maybe you’ve been writing awhile […]

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5 Questions to Ask Yourself about Hosting Guest Bloggers

One way to get quality content to fill your blogging editorial calendar is to host guest bloggers. A guest blogger typically submits a blog post (sometimes unique material but not always) that you feature on your site. It’s a fun way to get fresh content, to vary the voice of your site, and to feature […]

Top 10 Questions to Ask Yourself before Pitching Brands for Your Blog

There is a sometimes violent argument from some social media advocates about the idea of monetizing your blog activities. To the more hard lined, there is never an appropriate time to “sell out” your audience. They nobly cite editorial integrity, journalistic creeds, and the dangers of bias from being too close to the money when […]

Wandering Outside Your Social Media Brand

Consistent messaging and brand image is very important online. But, sometimes in your social media, you might want to wander outside your brand. Maybe the latest political issue has you steamed and you want to engage in political debate. Or, maybe a new life passion is bubbling up inside you and the audience or persona […]

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B2B Social Media Road Map

I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d give it a first run start this month. So, without flourish or a bunch of fluff, here is an example of how to map out […]

Top 3 Tips to be a Kickass Social Media Speaker

When you’re scheduled to speak at an event like Ignite, WordCamp, BarCamp, or more general audience public speaking events, you need to do your homework. The best speakers make it look conversational and easy and you can do that too if you’re willing to follow some very easy steps.  Take a Deep Breath and Do […]

The Social Blogger: 5 Quick and Easy Tips to Create Effective Calls to Action

All of us want our blogging to reflect our voice, our personality, our point of view. Blogging should do all those things. And, for those of us who are blogging as part of a focused content marketing strategy for our business or our cause, our blogging should also be able to deliver an effective call […]

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The Now Revolution from MarketingProf’s Digital Marketing Forum Feb 2011

The MarketingProf’s Digital Forum held in Austin, TX was greeted by a very snowy and icy landscape locally but the content presented was hot! Listen in to one of these sessions, conducted by Amber Naslund, VP of Social Strategy, Radian 6 (@AmberCadabra) and Jay Baer Founder & President, Convince & Convert (@jaybaer). They have co-written […]

Content is King – How to Strengthen Your Web Content

Producing content for the web can not only be creatively challenging but can suffer from some of the pitfalls of any other task – lack of time, lack of ideas, and general lack of pizzazz. It’s not that easy to write in the first place and making that writing work well for your purpose is […]