SMC - Not Perfect

Nobody’s Perfect: A Lesson in Social Customer Service

I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if […]

Forget About Social Media Marketing

At a social media seminar that I took earlier this year, the speaker started off by saying that there is no place for social media marketing.  That certainly got our attention.  Very quickly, I realized what he was really trying to teach us. Consumers are becoming far more savvy than they have ever been in […]

Social Media Club Founder Interviewed by Social Media Examiner, Michael Stelzner

Social Media Club Examiner’s Michael Stelzner posted an interview with Social Media Club Founder, Chris Heuer.   In the post, Getting Social Media Right: Insights from the Social Media Club, Heuer shares some of the reasons he launched Social Media Club in 2006, with a main purpose to narrow the gap in knowledge when social media […]