To my great chagrin, I find I am as guilty as anyone of drawing shallow conclusions about the role and value or social media in a marketing plan. I read this article in Ad Age about an Australian study whose research proved that no more than 1% of fans actually engage with brands on Facebook. In other words, fans may "like" your page, but it's pretty meaningless, because they don't talk about you. 

So, I concluded, why spend a lot of time on Facebook, especially if you are a small business with limited resources. And I wrote that on Google+, home of the serious conversation. 

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Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Join us on Tuesday, February 28th, 2012 for SMCNH #6. We’ll be talking Journalism and Social Media – How has journalism changed?

Opening remarks by Jason Boucher of Social Media Club New Hampshire followed by Professor Tom Haines from the UNH Journalism Program  discussing the changing face of journalism through social...

The whole month of January is a month filled with hope and ambition for the New Year. Everyone makes New Year’s resolutions and the gyms are usually packed and the produce at the grocery store flies off the shelf. Having a fresh start is great in theory but usually by February the gyms are clear and the healthy foods are overstocked. Somehow we lose our motivation and the goals we set disappear. Here are a few tips that will help you stay on track and meet your 2012 goals.

Be Realistic

C’mon. Do you really think you’re going to post a blog every single day? For those who can blog everyday, they are already doing it. For those who want to blog every day but do not, it’s unrealistic to set this high of a goal. Aim for a couple of times a...