Social media platforms on the web are somewhat schizophrenic - some are focused on consumers, some are focused on business and some just do not seem to know what they want to do when they grow up.  We typically acknowledge Facebook as ever focused on the consumer and their pages for businesses, local merchants, brands and products were added as kind of an afterthought believing that consumers had a desire to connect to their favorite brands.  While consumers have ‘Liked’ their favorite brands in big numbers, studies suggest that this kind of behavior is not always an indication of brand loyalty....

Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e-commerce SEO perspective is that the search engines aren’t indexing a website every day which means that a visitor may click on a product page only to appear at a 404 error page or a “product not found” page because the search engine hasn’t yet realized that the page no longer exists.

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Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

A big thank you to everyone who joined us for the May 4th breakfast once again hosted by the very yummy Kansas City Cafe. Also a special thanks to the Grammy award rendition of "Happy Birthday"...it was an awesome start to the day!

We had the honor of learning more about the Children's Center for the Visually Impaired and the amazing work they do for our community. They are preparing to host their first ever Blind Date event this fall and plan to make it their fall marquee event on an annual basis. We were given the challenge...

Entertainer Cee-Lo Green's cat, Purrfect, has become a mouthpiece for NBC's The Voice, a singing competion which this past Tuesday crowned its second winner. With 63,000 followers on Twitter, this feline certainly has a voice of its own - one that meows to promote the television show that led it to fame.

If a cat can do it, we all can.

But to what end?

The insertion of social media in education has the potential to advance core aims of our society: to teach students how to engage with their families, neighbors, and communities in a new way.

The combination of social media and education requires that we teach students how to become literate in a...