In this episode of Marketing Made Simple TV, Margaret Molloy, Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what's on the minds of leading CMOs today.

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Today's post comes from Craig Robinson. A freelance writer from Qwaya.com – a Facebook ad management tool and helps advertisers organize their campaigns. 

It’s not a threat that crosses the mind of the average, social media businessperson, but your information is at great risk any time you log onto the Internet. There are always hackers out there looking to steal your personal information, and even if they’re not going to access your monetary accounts, they can still do a lot of damage to your overall brand.

Nobody wants to deal with online hacking, especially on social media, but it’s a fact of Internet life that we all have to face. So if you’re a company using a site like Facebook, you have to take steps to...

Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Creating a viral video is like “catching lighting in a bottle,” according to Aaron Strout, Managing Director of W20 Group, who shared 10 trends in social commerce at the April Social Media Club of Dallas event. Strout started the session off with a recent example from K-Mart, “Ship My Pants,” which had the audience in stitches.

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...