Changes to Stream:
You do everything right. You send a weekly or monthly email newsletter to your clients and customers, When it comes to content, you’re sharing and writing great stuff. But, your email is still not getting opened. You feel like all you are doing is banging your head against a virtual wall with no results, and you have no idea why they won’t open it.
Every email you send falls into one of three categories: Now. Later. Never. (Thank you to Constant Contact for this information). And for the most part, it is really just Now or LaterNever (thank you to Ellen Williams for this). And we all want, and need, is our e-mail to be opened now, since we all know that “laternever” really never happens.
The Four P’s: Price, Product, Place and Promotion are the foundation of traditional marketing. They have endured for decades. However, if the authors of a recent article found in the Harvard Business Review (HBR) are to be believed, their time has passed. While many people might read the article and say that all they’ve done is reworded the concepts to create a new acronym, they have in fact, created the new paradigm for the Digital Age: SAVE.
Life often throws us curveballs, events that seem to come out of nowhere. Whether you are an individual or a business, social media can be used to help mitigate any problem. However, if used incorrectly, social media can make a bad situation even worse. Ready.gov stresses the importance of having a crisis communication plan by saying,
Who doesn’t want their lives to be easier? Almost everyone I ask is looking for that one thing, whatever it is, that will make their business lives that much easier. And, as I work with small businesses, the biggest question I always get is, “Yes, but how do I find the time to do it all?”
How to find more time
The easiest way to find more time in your busy week, is to use tools that will enable you to accomplish several tasks at once. My favorite two applications for this purpose, Hootsuite and BufferApp, allow me to publish to several or all of my social networks with the click of just one button.
Looking for some real-world examples of businesses who are adopting social strategies and performing better financially? Then you’ll definitely want to check out this conversation I had with Ed Brill – IBM’s Director of Mobile Enterprise Marketing and author of Opting In: Lessons in Social Business from a Fortune 500 Product Manager.
For those of you who are reading-adverse and want just the ‘meat’, I have some key takeaways from our interview and Ed’s book. But first, here is a brief primer for the uninitiated.
What exactly is ‘Social Business’?
Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a
Leader & Liking Your Life - Patty Azzarello on Marketing Made Simple
TV with Jeff Ogden
Social Media Club was founded in 2006 with the guiding principle, "If You Get It, Share It." We're humbled and proud to witness 300+ chapters around the world that believe in our mission, and hold events that bring together like-minded individuals.
To commemorate our 7th anniversary this year, we want to tell you about a special month-long event for May 2013 called "United We Share." United We Share is putting a spotlight on our global community in the hopes we can connect with one another deeper by supporting each others events and hopefully, participating real-time.
No, I am not talking about the dance move, but rather about something called two-step (or two factor) verification. Unfortunately, hackers are getting smarter. Hackers, through social engineering and other means, are getting access to accounts, especially high profile ones. Recently, the Associated Press’ Twitter handle and several Guardian News and Media Twitter handles were compromised.