From The Clubhouse
Is your Mobile Device a Toy or a Tool? [SURVEY]
Mobile devices seem to be the new trend in 2012. Having received an iPad 2 and all the accessories from my wonderful family at
Christmas, my interest in mobile devices has increased exponentially. James Bucki, a former About.com Guide defines mobiles devices as “generic term used to refer to a variety of devices that allow people to access data and information from where ever they are.”
When Objects Go Social
Objects now become kind of chatterbox and the world shifts as an huge connected information system”
Yes we must now consider objects as a real part of social movement, even if social genuinely means « interaction between two human beings », they can enter the game of socialization…How far, when, for which uses/features? Future will tell…
2020: 20 Billions of connected objets; which ones, which services behind and for which uses? What might we face in organizations, skills, value chains and industries?
Deep Lessons About Shallow Conclusions
To my great chagrin, I find I am as guilty as anyone of drawing shallow conclusions about the role and value or social media in a marketing plan. I read this article in Ad Age about an Australian study whose research proved that no more than 1% of fans actually engage with brands on Facebook. In other words, fans may "like" your page, but it's pretty meaningless, because they don't talk about you.
So, I concluded, why spend a lot of time on Facebook, especially if you are a small business with limited resources. And I wrote that on Google+, home of the serious conversation.
The Evolution of Super Bowl Advertising
Everyone loves the Super Bowl. Even if you’re not crazy about watching football, you can stick around the watch clever advertising at its best. But you probably noticed that Super Bowl XLVI was a little different from its predecessors. Social media helped brands change the rules of Super Bowl ads.
On average, a 30 second spot during the game of the year put a company back about $3.5 million so it makes sense that they would want to get as much value as possible from this enormous expense. This year, brands came up with creative tactics to get plenty of bang for their buck(s).
“Accidentally” Leaking the Ads
Three Creative Ways of Using Google+ Hangouts
There are so many shiny new toys in the social media sphere…sometimes we can’t keep up. Google has a tendency to test out new ideas (remember Google Buzz?) and this time around they have spun out Google Plus Hangouts. It’s an opportunity for individuals or businesses to utilize this virtual “hangout” to communicate with others in their community or business via video. The only disadvantage that appears right away is the restriction of 10 people per hangout. However, when it comes to meetings and having the chance to build a deeper relationship among community members sometimes fewer can be beneficial.
Social Media Clubhouse Newsletter (01/3/12)
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FEBRUARY BOOK CLUB: THE SOCIAL MEDIA STRATEGIST We're proud to feature great titles in 2012 with monthly reviews and complimentary webinars hosting some of the social media industry's most innovative authors. We received a lot of great feedback last year and want to thank you for supporting the Book Club, our publishing partners and the authors. |
Finding Out the Difference Between Personal and Private
All of us that are active in some respect on social networks will sooner or later end up in a situation where we don't know if we should
publish an update or not, so did I, back in September.
Ready, set…PAUSE!
The world of social media regularly changes in a nanosecond. As managers, we’re expected to analyze data, interpret the data
to improve relationships, and engage people over multiple platforms. All at the same time.
It can be exhausting. We’re almost always in a hurry.
Our Brains Are Changing
The Millennials have been called the first truly digital generation. We don’t know of a life without computers. The Dewey Decimal system, Encyclopedia Brittanica, and long-hand multiplication are things that we learned when we were children but abandoned once smartphones came on the scene.
Social Media February Book Club: The Social Media Strategist
We are excited to introduce our Social Media Club February Book of the Month, The Social Media Strategist by Christopher Barger.
Christopher Barger, the award-winning former social media director at General Motors and IBM’s former ‘blogger-in-chief,’ describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to:
What's Hot in Blogging: January 2012
The first week of every month, we recap what made waves in blogging and online videos for the previous month.
January 2012 did not disappoint with some sad and exciting blogs across the globe, sharing the world's current events.
