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From The Clubhouse

Wanted: SMC Partnership Director


Job Description:

Social Media Club is looking for a smart, passionate and driven Partnerships Director.

The Partnerships Director is a crucial component in our growth plans for 2014 and beyond. This position involves developing comprehensive and sustainable plans to create increased revenue opportunities and member benefits through the identification of new partnerships and sponsorships. This person will quickly build a deep understanding of the value and expertise that SMC brings to all stakeholders and use this insight to initiate partnerships and sponsorships with target companies that can deliver mutual value.

How to Write a White Paper That Gets Noticed (and Acted Upon)

For the past few years, I’ve been working hard to increase my writing skills.  It started when I got more into blogging/social media and increased as I took on freelance writing assignments.  It increased even more when I started teaching a college class designed to help the students write college level papers.

The Value of Social Media to Business

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As practitioners of social media, one can forget that many are not aware of its value, especially in business. Social media to some professionals is something that their teenage daughter/son wastes time on. This type of thought process may result from a lack of understanding of social media as a tool to reach strategic business goals.

Businesses, some may say, value on a few things such as ROI, customers, market research, and marketing to generate revenue. I hope the points listed below will assist you in building a case to communicate the value of social media to business.

Why I Stopped Saying Engagement

Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed to stop using the term (and its derivatives like engage and engaging) all together.

5 Tips to Establish Your Brand

Do you want to be a brand that is boring and bland on their website, blog, and social media?

 

Brand Building: Personal, Business, or Both?

“Branding.”

Between my personal and business Twitter accounts, I follow thousands of people on that platform.

If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles.

When I take look closer at their profiles, many include information about their employment. Some of them even tweet on behalf of their companies through their own personal accounts.

4 Ways to Monetize Your Social Networks

In this digital era, e-commerce is bigger than ever and while retailers and marketers were some of the first to capitalize on this new way of life, the market expands every day. With the rise and popularity of social media, brands have tapped into their own revenue stream - their consumers. Social media for e-commerce has transformed into a modern day “word of mouth” marketing tactic.

People generally trust their friend’s endorsement more than direct marketing efforts from the brands themselves. With this new trend, almost anyone can become a brand ambassador.

Companies looking to to boost their organic and native advertising are willing to dole out cash to people who can create an online identity/personality and utilize their personal social networks.

Email Subscription Gray Tactics

There’s bad advice going around.

That’s my conclusion after seeing the same thing over and over and over again.

Meet the New PR Newswire for Journalists

Exciting news, folks!

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