For the past few years, I’ve been working hard to increase my writing skills. It started when I got more into blogging/social media and increased as I took on freelance writing assignments. It increased even more when I started teaching a college class designed to help the students write college level papers.
As practitioners of social media, one can forget that many are not aware of its value, especially in business. Social media to some professionals is something that their teenage daughter/son wastes time on. This type of thought process may result from a lack of understanding of social media as a tool to reach strategic business goals.
Businesses, some may say, value on a few things such as ROI, customers, market research, and marketing to generate revenue. I hope the points listed below will assist you in building a case to communicate the value of social media to business.
Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed to stop using the term (and its derivatives like engage and engaging) all together.
Between my personal and business Twitter accounts, I follow thousands of people on that platform.
If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles.
When I take look closer at their profiles, many include information about their employment. Some of them even tweet on behalf of their companies through their own personal accounts.
In this digital era, e-commerce is bigger than ever and while retailers and marketers were some of the first to capitalize on this new way of life, the market expands every day. With the rise and popularity of social media, brands have tapped into their own revenue stream - their consumers. Social media for e-commerce has transformed into a modern day “word of mouth” marketing tactic.
People generally trust their friend’s endorsement more than direct marketing efforts from the brands themselves. With this new trend, almost anyone can become a brand ambassador.
Companies looking to to boost their organic and native advertising are willing to dole out cash to people who can create an online identity/personality and utilize their personal social networks.
The communications committee of Social Media Club seeks an individual to compile data from global teams and chapters for a monthly newsletter.
We need a person to highlight blog posts, webinars, sponsored promotions, chapter news, best practices, and related content. You should have an eye for research and the ability to curate and write.