With the decreased level of online interest span, the rise of social media platforms and applications that emphasise quicker circulation, images, videos, and news centric contents will see a boost in 2014.
1. An era of news centric contents:
Social media will experience a newer face of news centric content distribution over the regular memes in 2014.
Since Facebook has the largest share of the user-base so far, with its latest introduction of the latest ‘News Feed’ ranking algorithm, the rise of news centric content distribution is a fact and one can clearly sense an informative era of social media platforms ahead. And Twitter’s IPO success as a news platform simply fuels up to this prediction.
Crowds celebrate the release of Wael Ghuneim in Egypt. [Photo]
Social Media can be an extremely powerful tool to help a cause, including political reform.
University of Illinois at Urbana professor Dennis Baron, in his article, Reforming Egypt in 140 Characters, gives credit to Twitter for helping to depose Hosni Mubarak and for helping to oust Ben Ali from Tunisia.
Many of us remember the tweets that came out of Iran during their protests as part of the Arab Spring events that swept across the Middle East. Unfortunately, no change in the leadership took place in Iran.
Turkey, stuffing, cranberry sauce, more turkey, and succulent pumpkin pie, it truly is that time of year. At the end of each November, Americans gather and celebrate various holidays. Thanksgiving is among them.
The main purpose of this holiday is to be grateful for what we have. Unfortunately, I feel that we are becoming too focused on what we don’t have. The day following Thanksgiving has evolved into a holiday in and out of itself, a day that everyone calls Black Friday.
It’s easy to get excited about expanding your brand’s online presence from blogs to websites to social media channels. Unless you’re going for some un-branded (or less branded experiences) it’s helpful to have some consistency across channels for look and feel.
First, consider your logo.
It’s your logo for a reason – it’s meant for people to recognize your brand without having to say your full name all the time.
Photo source: Sawyer Pangbom
As a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire.
Journalists are very specific in how they like to be contacted, communicated with, and given news items. How you tread in this pool will make the difference between your company – or a competitor – receiving news coverage.
Why am I comparing social media strategy to birds?
Because the Condors, while still not out of the evolutionary woods, have a dedicated team of people who are nurturing their very existence. It’s not easy, but they understand their goal (keeping the species around) and understand there will be pitfalls and hiccups along the way.
Unless you've been living under a rock the past few years, you have probably heard of Pinterest.
Did you know Pinterest was originally launched as a closed beta in March 2010?
Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, the platform has since evolved into a website that presents with even greater options for both individual and business accounts.
Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?
Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation.
Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use Twitter’s search function to look up industry-specific keywords and hashtags to target users who may be interested in your product or service. Setting up searches to see what is being said about your competitors will give you a lot of insight, too.
By watching conversations that are relevant to your brand, you can find the perfect opportunity to chime in, but don’t start tweeting just anyone because they’re in a city you’re targeting:
If you are a social media professional, you are probably working closely with your peers in the customer care department. If you are not, you really should be.
Customer care in social has quickly grown in importance. This is one of the seven social media use cases highlighted by new research from TrustRadius, a site for business software users to share real-world insights through in-depth product reviews and networking.
Initially, consumers forced the issue, discovering that the quickest route to a customer service response was not to call the company and open a support ticket, but rather to tweet the issue and have an agent respond to the tweet in almost real time.
For the last few years, it has seemed as if our online society was moving towards a preference for brevity. Twitter instilled the notion that any idea over 140 characters was too long. Online articles went from thousands of words to a few hundred. Even Buzzfeed eliminated heavy word usage in their posts to accommodate our decreasing attention spans.