From The Clubhouse
Why Is Facebook less Popular with Teenagers?
Is the decline of Facebook only a matter of time? Perhaps. According to a recent study conducted by Pew Research Center, 95% of teens are online to some degree and that number has been consistent since 2006. Reports from multiple sources indicate that kids, especially teenagers, are moving away from Facebook in favor of other platforms. If you’re wondering why that might be the case and you’re a parent, you might just need to look in the mirror to see the answer.
How to Engage Fans and Followers - Marc Fischman of Hyperactivate
In this special episode of Marketing Made Simple TV, Marc Fischman of Hyperactivate discusses how to best engage your brand's followers in this fun and engaging video. And please check out the link at the top of the show to learn more about Activating Fans and Followers. Just click "Yes, please."
In this show, you will learn:
- The real key to engaging your followers and fans
- Why criteria like Klout score does not work in word of mouth
- The importance of fun and enabling people to see themselves
Internet Memes for Business: The Good, the Bad…and the Grumpy
Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most cats rule their houses. Most people enjoy memes, and for a good reason. Typical memes, by design, appeal to the 12-year-old in all of us – they are either funny, cute, raunchy…or all of the above. Better still? Memes are free and easily transferred between people online – and they hold a great deal of potential for being seen by a lot of people. Enter Internet memes for business; what marketer or business owner would turn down an opportunity to use a technique which is already so popular…and inexpensive?
MySpace, the Social Network that Keeps Coming Back
Five years ago, one may have been able to walk into a high school and find a select few who were using this social networking site. I remember hearing some of my classmates talk about it, but didn’t really care too much to investigate further. I eventually signed up for account, but it didn’t last long. I was much more attracted to Facebook. Myspace, founded in 2003, is a social network that is very much music driven. What Myspace’s current Press Room fails to mention, is that the company has had many ups and downs since 2003.
Brief timeline of Myspace’s History:
What's the Future of Business? - @briansolis
In this show (click the button in lower right for full screen), noted thought leader and futurist Brian Solis sits down with show host Jeff Ogden for an interesting discussion on the future of business in this fast-changing world. Brian is also author of the new book, What's the Future of Business?"
In this show, you'll learn:
Making the Right Social Media Connections
There is much debate about who to connect with on social media sites. Without fail whenever I give a workshop on LinkedIn or Social Media I get the questions. Who should I connect with? Should I connect with somebody I don’t know? What is the advantage of connecting with people I don’t know or don’t know well?
These and other questions about who to connect with provide the perfect starting point for developing your social media business and relationship development strategy.
"Advertising is Great Story-Telling" Young and Rubicam CEO David Sable
In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you'll learn.
Daid Sable[/caption]
- Why even a 90 year old firm has to act like a start-up and reinvent itself
- Why good advertising is really good story-telling
- Advertising is NOT dead. It's alive and well.
Your Future May Not Depend on Mitch Joel’s Latest Book, Ctrl Alt Delete. But Then Again, It Might.
If you work in the social media or digital world, you know how fast things are changing. Many of the jobs we work in now didn’t exist until recently – and that trend is only accelerating.
On the opening page of Mitch Joel’s book Ctrl Alt Delete, he says, the next time you’re at a conference, look to the person your left and then the one on your right. Chances are five years from now; one of you won’t be here. Yet, he says, this is a message of hope – because, as fast as the business world is evolving, many of businesses aren’t keeping up. That means, if you keep yourself and your business ahead of the curve, you can achieve great success.
Marketing Attribution vs. Contribution - What's Best? @JimLenskold on Marketing Made Simple TV
In this episode of Marketing Made Simple TV, marketing metrics expert Jim Lenskold of The Lenskold Group discusses one of the most vexing problems in business today - understanding the true value of marketing in your company. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing - marketing attribution vs. marketing contribution.
In this show, you'll learn:
1) What's the difference between attribution and contribution leading to revenue?
2) How do measurements align with different perspectives?
3) What can be done to choose measurement which improve thee effectiveness of marketing?
Social Business ROI Secrets, Revealed: “Opting In” with IBM’s Ed Brill (Part 2)
In Social Business ROI Secrets, Revealed: Opting In with IBM's Ed Brill (Part 1) we covered some best practices and key takeaways on how to successfully run a business using social tools and work strategies. These practices and key takeaways come form Ed Brill, IBM’s Director of Mobile Enterprise Marketing and author of Opting In: Lessons in Social Business from a Fortune 500 Product Manager. Today we have the first of two parts of our full-length interview on ‘Social Business’ with Ed in both text Q&A and podcast format. Enjoy!
