If you know any teenagers, or have your own, you may have heard that Facebook is quickly losing its “cool”.
According to a recent Pew survey, more teens dislike the growing trend of adults using the site, the constant “drama” that seems to appear there, and people excessively sharing content. The study also concluded that more teens are flocking to sites such as Twitter.
Regarding the constant “drama” on Facebook, one teen I surveyed said:
[Facebook] is sometimes discouraging. It is almost as if people can control the way the world sees them and we all believe they have this wonderful life. It is just another popularity contest.
Screenshot from Line's website
Call it a phase, despite enhanced privacy features now we hate sharing personal stuffs on Facebook but not on a platform enabling a direct one to one interaction to the closed ones. Most of us even hate leaving a direct message on someone’s FB wall or even a direct tweet unless a moment of psychological pat/aid (e.g. birthday, a surgery etc.) is in place.
When you decide to jump into the sea of blogging, planning is important.
Many brands choose tumblr and there are many great reasons to do so – including the built in community, which already lives on tumblr (not found anywhere else), the ability to discover content easily, and the paid options only available within tumblr.
When choosing tumblr to be your platform of choice there are a few things to check off as you set it up.
Recently, I have become very interested, even concerned, with how social media may be used or more precisely, misused, by our children.
Our daughter will be turning eight next month and she’s already pretty good at navigating the web. That makes me a little proud, but also a little worried.
When my wife’s cell phone was recently upgraded, we gave our daughter the old one. It doesn’t work as a phone, but she can still access the internet via our WiFi service.
In the past week or so, she has come across two cases of inappropriate content using Google, despite me having set the filters to maximum on the phone. Fortunately, our daughter is already mature enough to handle it.
Human needs are the same and continuous flow of information is required if we want to keep virtual communities alive and engaged. I want to share some tips with you which are working for me while maintaining three virtual communities – internal colleagues at Yammer, my local Social Media Club chapter, and expecting December mothers at Baby Center India:
In personal branding and business marketing it is vital to have an effective online presence.
Your profile projects who you are and serves as the foundation of your personal brand. Your profile must initiate the best possible impression and be the conduit for the messages you and your organization need to deliver. Having a well written profile can mean the difference between getting and losing a new client or job.
Photo by clarita
LinkedIn Do's and Don'ts
LinkedIn has emerged as the leading online community for job seekers and business professionals.
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.
In the past couple of years, some of the largest companies have broken through their traditional stereotypes.
For example, IBM has a well-maintained and current Facebook page. Only 248K people "Like" their page (as of 8/16/2013), but take a closer look at their Talking About This (TAT) number and the number of "likes" for most of the page's posts.
The numbers reflect a very loyal and engaged fan base.
I glanced at Twitter numbers for another large and recognizable B2B name, Xerox Corporation.
Consider what we expect:
71% of online customers expect to receive assistance within 5 minutes of reaching out to a company.
As a longtime journalist, I’ve written thousands of stories.
Closest to my heart is breaking business news about people and companies, and specifically within the tourism and hospitality industry.
My freelance career also has included blogging for years, covering arts and culture in and around Washington, DC and San Diego for Examiner.com.
Currently, I ghost write a couple film blogs. No, I can’t tell you which ones.
There’s a reason why I’m the ghost: I give my words to someone else and allow them to take credit.
I also regularly write short blog reviews as the manager of PR Newswire for Bloggers.
All of the above = my comfort zone.
I read many stories about social media impacting the workplace.
Most revolve around how social media impacts the employee or even the potential employee. Very little show the possible impact on the company, unless it’s to say how they use social media when recruiting or researching information about potential employees.
According to the U.S. Department of Labor, the average length of time that an employee stays with an employer is 4.4 years.
Forbes reports that for the youngest workers, the average is less than half that number; that for Millennials (those born between 1977-1997), the average is less than three years and that they "would have 15 to 20 jobs over the course of their working lives!"