Happy 1 year anniversary to Instagram on being bought by Facebook for $1 billion dollars.

In today’s social media focused world, we’re constantly being bombarded with messages, advertisements, and calls to action. Visual content grabs our short attention span much faster than a well written article or blog posts. If social media is meant to engage our audience and communicate our brand, why are so few smaller organizations and small businesses still slow on incorporating Instagram into their communication and social media strategy?

Business owners and Facebook Page administrators must choose their facebook page names wisely, or risk difficulty down the road. Facebook's Page Name Guidelines provide some direction for establishing a page name, including using proper grammar and avoiding superfluous descriptions. But often, and by the time page administrators realize their page needs to be renamed, it's too late. It used to be entirely impossible to change a page's name once it reached 100 fans.

In this week's show, Stan Phelps, CEO of 9 Inch Marketing -- the average distance between the heart and brain, sits down with the show host to discuss themes from this new book "What's Your Green Goldfish?"

In this show, you will learn:

When Henry Ford introduced the Model T back in the early 1900s, he told his customers that they could have it painted any color they liked, so long as it was black.  His statement worked because back then, people were just happy to get a car at all, there was almost no competition for people that wanted a car and Ford’s comments were taken as being “tongue in cheek” by the public.  It probably helped him that production capabilities were limited and black probably was the only color that they could make the cars.  If Ford had said that today, the public would probably take it in the worst possible light and his comments would be trending on Twitter in a heartbeat.