"Advertising is Great Story-Telling" Young and Rubicam CEO David Sable
In this show, David Sable, Global CEO of the huge Young and Rubicam advertising agency speaks with Jeff Ogden of Marketing Made Simple TV. In this show, you'll learn.
- Why even a 90 year old firm has to act like a start-up and reinvent itself
- Why good advertising is really good story-telling
- Advertising is NOT dead. It's alive and well.
Jeff Ogden of Marketing Made Simple TV was invited to the Y&R 90th birthday celebration to conduct executive interviews. Jeff thanks Global CEO of Y&R David Sable for this interview. You can also follow David on his personal blog - The Weekly Ramble