From The Clubhouse

Submitted by Anders Sporring on Thu, 05/24/2012 - 5:30am

A growing tendency right now, that I've seen several times is to reduce your personal networks and pull it down to around 100-200 people, a clear social trend which goes back to the small 1800 century villages that rarely contained more than 150 people and where all knew everyone, and perhaps even a relative to one another.

Submitted by Social Media Club Reporter on Wed, 05/23/2012 - 7:15am

Earlier this month we introduced our Professional members-only monthly webinars which will be featuring Professional members of the Social Media Club community.

Our goal for these members-only webinars is to provide excellent content and extend visibility to Professionals in our community that have advanced knowledge to share.

Join us on Thursday, June 7th at 2pm EST for "Using Social Media to Generate More Opportunities from Existing Customers" with Becky Carroll.

Submitted by Social Media Club Reporter on Tue, 05/22/2012 - 8:20am

This is a guest post from Justin Meyer, former Social Media Manager for Kansas City International Airport. As a result of fifteen years in the air travel industry, Justin Meyer feels more at home in an economy class middle seat than behind his desk. Justin was responsible for recruiting airlines to Kansas City since 2006 and jumpstarted the airport’s social efforts in 2009. He now represents Tampa International Airport and you can connect with him on Twitter: @JustinTPA

Submitted by Vickie Bates on Mon, 05/21/2012 - 7:00am

Facebook is all over the headlines this month, but in the shadows of the social network’s IPO, there was a darker story: A federal judge has determined that clicking Facebook’s Like button does not constitute protected speech.

“It is the Court’s conclusion that merely ‘liking’ a Facebook page is insufficient speech to merit constitutional protection,” writes Judge Raymond A. Jackson of the U.S. District Court for the Eastern District of Virginia.

Submitted by Mireille Massue on Fri, 05/18/2012 - 6:00am

Landy Chase and Kevin Knebl begin their book “The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking" with a story about a successful sales person who increasingly found it difficult to achieve the same high level of sales with the strategies he was using. In the past the phone was the primary tool for sales development. The number of ‘cold calls’ determined the number of sales you achieved. In their book, the sales person at his sales peak could make twenty-five calls per week to get his results; as the years past and the technology evolved he had to increase the numbers of sales calls to get the same results until it became impossible to continue. He had to rethink his strategy, adapt his skills and competencies to leverage the new technologies to maximize his productivity with minimal stress.

Submitted by Kristie Wells on Thu, 05/17/2012 - 3:34pm

The folks over at Campalyst put together a nice infographic highlighting the top brands on Facebook, Twitter, Google+, YouTube and Pinterest that breaks it out not only by the social network being used, but by the industry they represent too.

Submitted by Social Media Club Reporter on Thu, 05/17/2012 - 11:28am

MEMBERSHIP PROFILES

One way to connect with the Social Media Club community is to complete your profile online to let other members know a little more about you. Upload a photo, add your social network accounts and make sure you choose your Primary Chapter (what we lovingly call your 'home base') so your local leadership team can easily keep in contact with you.

Visit socialmediaclub.org and select the 'Log In' button on the top right of the page. Once logged in, please complete your profile to take advantage of the following benefits,

Submitted by Social Media Club Reporter on Thu, 05/17/2012 - 9:15am

The majority of us may never fall victim to cyberbullying but it's still a very real issue facing young adults and parents across the globe. In fact, there are increased reports of adults being targeted by bullies for publishing critical blogs challenging the status quo, with some going as far as to send death threats to the blogger. So, cyberbullying is not limited to an age group but research shows that more than 20% of teenage girls have been victim to cyberbullying.

Submitted by Social Media Club Reporter on Wed, 05/16/2012 - 11:40am

Just days away from the much anticipated Facebook IPO, General Motors reported they were pulling their $10 million dollar Facebook ad spend after seeing little to no results. Of the nearly $40 million per year GM spends on Facebook advertising, approximately $10 million of that is paid ads.

Submitted by Steven Groves on Wed, 05/16/2012 - 7:45am

Social media platforms on the web are somewhat schizophrenic - some are focused on consumers, some are focused on business and some just do not seem to know what they want to do when they grow up. We typically acknowledge Facebook as ever focused on the consumer and their pages for businesses, local merchants, brands and products were added as kind of an afterthought believing that consumers had a desire to connect to their favorite brands. While consumers have ‘Liked’ their favorite brands in big numbers, studies suggest that this kind of behavior is not always an indication of brand loyalty.