Introducing Social Media June Book Club: The B2B Social Media Book by Kipp Bodnar & Jeffrey L. Cohen
Social media for B2B often sounds more challenging but our June Book Club feature The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-mail, and More by Kipp Bodnar and Jeffrey Cohen helps to bust the myth and highlights creative approaches B2B companies are using to integrate social. Bodnar serves as Inbound Marketing Strategist at Hubspot and Cohen serves as Social Strategist with Radian6. These well seasoned veterans combined their social and B2B marketing experience to create a book chalked full of case studies and ways to improve your B2B social strategies.
Thanks to a few of our SMC Professional members and Wiley Publishing, we're able to share a few reviews of The B2B Social Media Book,
"Most social media books focus on the B2C aspect and are heavily focused on high-level social media theory, which I find leaves most B2Bs, especially smaller organizations, feeling frustrated. This book focuses strictly on the strengths of social media marketing for B2B, which is extremely refreshing and much needed." via Jennifer Gerlock, SMC Frederick Chapter Leader
"The strong points of The B2B Social Media Book are its chapter-by-chapter guides to establishing a B2B marketing program using your blog, LinkedIn and Facebook company pages, and Twitter. The authors provide tips for “socializing” email marketing and present excellent ideas for making the trade show experience more social. Each chapter concludes with a three-step To-Do list to operationalize your program, along with key lessons and case studies from industry practitioners." via Vickie Bates, SMC Professional Member
And the video review below from Erno Hannink, Founder of SMC Amsterdam,
In an effort to continue discussion and connect our Social Media Club community with our featured Book Club authors, we are hosting a complimentary webinar on Thursday, June 21st at 2pm EST with authors Kipp Bodnar and Jeffrey L. Cohen.
About Social Media Book Club
The Social Media Book Club features social media's most innovative thought leaders, who have written books that help our global community learn, improve and share valuable knowledge.
We have selected several titles we will be introducing to you at the beginning of each month and ask several of our Professional members and chapter leaders to help review the monthly titles.
Thanks to our partnership with publishers like McGraw-Hill, Wiley, Pearson and Que Publishing, Social Media Club officially launched a monthly book club in March 2011, and has already featured titles such as, Wikibrands, Content Rules, Curation Nation, Get Seen, Social Media Anaytics, Maximizing Linkedin for Sales and Social Media Marketing, The Social Media Strategist and Optimize, with complimentary webinars made available to our SMC members.
As a Social Media Club Professional Membership benefit, we invite Professional members to be part of our Social Media Book Club. If you are a Professional Member and interested in receiving, reviewing and sharing your feedback on upcoming titles with the rest of the SMC community, please email Jessica [Jessica at socialmediaclub dot org] for details.
To join the Social Media Book of the Month Club and prepare for our upcoming webinar, pick up your copy of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More on Amazon.
*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!
Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.