Introducing Social Media May Book Club: Google+ For Business by Chris Brogan
We're introducing our May Book Club feature Google+ for Business: How Google's Social Network Changes Everything by Chris Brogan. This title helps showcase how the world's newest social network can offer businesses increased opportunities that networks like Facebook, LinkedIn and Twitter cannot.
This is only the second platform specific title we've featured since launching our Book Club in 2011, and the first was such a success we were excited to offer our members an in-depth webinar to Google+, as many in our professional community are struggling to see the value.
Thanks to a few of our SMC Professional members and Que Publishing, we're able to share a few reviews of Google+ for Business,
The author gives real world examples on how social strategists harness and should harness tools based on their business objectives and overall strategy. via Mark Krupinski, SMC Professional Member
...he includes numerous examples of how real-life participants are using Google+ in his “Day in the Life”, as well as several fictitious days, so that you can get a better handle on how to make Google+ work best for you, no matter what industry you serve. via Craig Yaris, SMC Professional Member
By promoting your business through Google+ you also can help to improve your website’s traffic or brand searchability; something that LinkedIn, Twitter and Facebook cannot do. Google+ allows collaboration, learning, discovery, community building and so much more. Brogan terms Google+ as the “outpost” for your business while your website is your “home base”. He likens Google+ to the outpost for its use in listening, conversation and getting overall inspiration from other users. via Karen Kelly, SMC Professional Member
In an effort to continue discussion and connect our Social Media Club community with our featured Book Club authors, we are hosting a complimentary webinar on Thursday, May 31st at 2pm EST with author Chris Brogan.
The Social Media Book Club features social media's most innovative thought leaders, who have written books that help our global community learn, improve and share valuable knowledge.
We have selected several titles we will be introducing to you at the beginning of each month and ask several of our Professional members and chapter leaders to help review the monthly titles.
Thanks to our partnership with publishers like McGraw-Hill, Wiley, Pearson and Que Publishing, Social Media Club officially launched a monthly book club in March 2011, and has already featured titles such as, Wikibrands, Content Rules, Curation Nation, Get Seen, Social Media Anaytics, Maximizing Linkedin for Sales and Social Media Marketing, The Social Media Strategist and Optimize, with complimentary webinars made available to our SMC members.
As a Social Media Club Professional Membership benefit, we invite Professional members to be part of our Social Media Book Club. If you are a Professional Member and interested in receiving, reviewing and sharing your feedback on upcoming titles with the rest of the SMC community, please email Jessica [Jessica at socialmediaclub dot org] for details.
To join the Social Media Book of the Month Club and prepare for our upcoming webinar, pick up your copy of Google+ For Business on Amazon.
*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!
Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.
Image Credit: Human Business Works