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Nielsen Q3 Social Media Report Reveals Increase in Social Apps & Social Networks Reach 80% of U.S.

Just last week, Nielsen released their Social Media Report for third quarter.  

Some interested statistics in the report include, 

  • Social Networks and blogs reach nearly 80% of active U.S. Internet users
  • Americans spend more time on Facebook than any other U.S. website
  • Nearly 40% of social media users access social media content through their mobile phone
  • Social networking apps are the third most-used among U.S. smartphone users
  • Men stream more videos through social networks and watch them longer
  • 53% of active adult social networkers follow a brand

via Nielsen

Nielsen also measured which countries spend the most time on social networks and blogs (in order of most time spent),

  1. Australia, 7 hours 17 minutes.
  2. Brazil
  3. France
  4. Germany
  5. Italy
  6. Japan
  7. Spain, 4 hours 42 minutes
  8. Switzerland
  9. United States
  10. United Kingdom

To view the entire Social Media Report Q3 from Nielsen, see below or visit here.

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom