The Social Good Knock Out: Round 1
Ifdy Perez is the community manager at Razoo, an online fundraising platform, to help create a community for nonprofits and individuals wanting to make a difference in the world. A believer in the power of social media to produce change, she helps nonprofits do the important good works they do. She's also editor of Inspiring Generosity, a community blog that gives resources to nonprofits on how to succeed in their fundraising.
The last thing I want to do with this post is preach to the choir. You already know how effective social media is in creating a movement and bringing about change for all sorts of causes. Heck, you’ve seen it firsthand. But what happens when you combine the passion of a cause, the power of social media, and the urgency of time?
You get a mountain of excitement, and immediate results that bring about long lasting change in communities.
That’s what Twive and Receive is about. Pronounced like “Give and Receive,” Twive is a new fundraising competition, like Twestival Local, that gives people just 24 hours to donate. On June 14th, they’ll help their favorite local-serving nonprofit get a chance to win a share of the $30,000 cash prize. Over 170 nonprofits across the U.S. applied to represent their city in the competition, and they’re working closely with online influencers to help them spread the word.
Building Upon Past Success
Back in November, the DC area held it’s first regionwide Give to the Max Day, where over $2 million were raised for 1,200+ nonprofits that specifically served the Maryland, DC, and Northern Virginia area. The rules were similar: donors could only give within a 24-hour timeframe, and it had to be online.
The benefits of participating in Give to the Max Day went beyond the money they collected; from the free social media trainings, nonprofit staffers acquired skills that are long lasting for their organization’s communications and fundraising strategy. For many nonprofits, about 58%, this event brought them new donors—something every nonprofit seeks.
Twive and Receive is designed the same way, as a win-win for all participating nonprofits. Sans a 2.9% processing fee, nonprofits keep the money they raise, the social media education they received, and the new donors they came in contact with.
Becoming the Next Big Thing for their Community
Every once in a while, a social good campaign pops up out of nowhere, like the controversial Kony 2012, and does what every single nonprofit wishes they could do: start an online wildfire that gets thousands, if not millions, talking about them. But the reality is that not every nonprofit will have a Kony-like campaign. Not every nonprofit will have access to Oprah or other mega-influencers like her that can easily set a chain reaction.
But what all nonprofits have access to are people that care about their cause as much as they do. With the help of social media “pros,” nonprofits like Open Books in Chicago, Ellie Fund in Boston, and Share Vancouver have bloggers like Heidi Massey, John Haydon and Joe Waters (both for Boston), and Noland Hoshino championing for them, respectively. Social good wildfires can be set in their communities.
If all social good events to date were like a boxing match, social media is the ring, and Twive and Receive is going to be the epic knockout punch in the first round. Except this time, everyone wins.