Earlier this month we introduced our April Book Club feature Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing by Lee Odden. Lee serves as CEO of TopRank Online Marketing, recognized as a leading business blog by Advertising Age and Junta42.

A big thanks to Lee for joining us for a members-only webinar yesterday to share a deeper dive on Optimize and answer participant questions. 

Also, Thanks to our Book Club partner Wiley Publishing, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf.  Check out our reviewers main takeaways from Optimize, Thomas McDonald, Michael Guill, Vickie Bates, and Craig Yaris.

If you missed the webinar, visit Lee's slides below and the full audio,

Optimize - Social Media Club Webinar with Lee Odden

Lee also pointed members to some free templates for your Editorial Plan and Keyword Glossary, available here.

Congrats to webinar participant Wendy Soucie, President of SMC Madison & Professional member who won a free copy of the book for attending the Optimize webinar.

To purchase your copy of Optimize, please visit Amazon.

*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!

Be sure to connect with Lee on Twitter, @LeeOdden  or follow #OptimizeBook to continue the conversation and discuss his book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Cotent Marketing.

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