Social Media August Book Club: Social Marketology by Ric Dragon
UPDATED: Due to a scheduling conflict, we have moved this webinar to SEPTEMBER 11th at 11am PST. You may register here.
Introducing our August Book Club selection, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon, CEO of Dragon Search.
"CEO and co-founder of DragonSearch, Ric Dragon has more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a sought-after speaker, having spoken at numerous marketing and technology conferences. Ric is also a regular guest columnist for Marketing Land, and Social Media Monthly." via Dragon Search Marketing
In an effort to continue discussion and connect our Social Media Club community with our featured Book Club authors, we are hosting a complimentary webinar on Tuesday, August 28th at 2pm EST Tuesday, September 11th at 2pm EST with author Ric Dragon.
In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.
Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps:
- Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics
- Pinpoint the very smallest segments of your customers
- Determine the communities to which these microsegments belong
- Identify the influencers of those communities
- Create an action plan for your project
- Measure and constantly improve your efforts
About Social Media Book Club
The Social Media Book Club features social media's most innovative thought leaders, who have written books that help our global community learn, improve and share valuable knowledge.
We have selected several titles we will be introducing to you at the beginning of each month and ask several of our Professional members and chapter leaders to help review the monthly titles.
Thanks to our partnership with publishers like McGraw-Hill, Wiley, Pearson and Que Publishing, Social Media Club officially launched a monthly book club in March 2011, and have already featured titles such as Wikibrands, Content Rules, Curation Nation, Get Seen, Social Media Anaytics, Maximizing Linkedin for Sales and Social Media Marketing, The Social Media Strategist and Optimize, with complimentary webinars made available to our SMC members.
As a Social Media Club Professional Membership benefit, we invite Professional members to be part of our Social Media Book Club. If you are a Professional Member and interested in receiving, reviewing and sharing your feedback on upcoming titles with the rest of the SMC community, please email Jessica [Jessica at socialmediaclub dot org] for details.
To join the Social Media Book of the Month Club and prepare for our upcoming webinar, pick up your copy of Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever on Amazon.
*Disclosure, this is an affiliate link and Social Media Club will most likely earn $0.02 if you order this book. Think of it as a way to help fund our media literacy programs!
Be sure to follow the Social Media Book Club hashtag on Twitter to share your main takeaways or follow the conversation, #smcbooks.