This week we hosted our Social Media Book Club webinar featuring Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business.  

Garfield shared some examples of effective video bloggers, The Bui Brothers, his thoughts around Final Cut Pro X, along with a suggestion to follow Steve Martin, who does tutorials on Final Cut Pro. 

We had some great questions from audience members which included, how to create video content if nobody wants to be in the videos. Garfield insisted businesses not be intimidated by the high production cost and to consider even using their iPhones to capture photos and videos, and even pictures can be used to create a short video.  Other content ideas presented were capturing customer testimonials on video or even creating how-to videos for products.

Garfield shared some great personal stories with us in the webinar, and shares even more in Get Seen, along with an interview with Jimmy Fallon. 

Thanks to our Social Media Book Club partner, Wiley Publishing, we had ten Professional members and chapter leaders read and review Get Seen on behalf of Social Media Club, in an effort to share educational resources with our community members.

Check out the entire webinar audio here and let us know some of your favorite online video resources or tools!

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