JUNE BOOK CLUB FEATURE: THE B2B SOCIAL MEDIA BOOK        

This month we are focusing on B2B's and the opportunities using social media in, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-mail, and More by Kipp Bodnar and Jeffrey L. Cohen.

Bodnar and Cohen highlight creative approaches B2B companies are using to integrate social media. Bodnar serves as Inbound Marketing Strategist at Hubspot and Cohen as Social Strategist with Radian6. These seasoned Professionals combined their social and B2B marketing experience to create a book full of case studies and ways to improve your B2B social strategies. 

Thanks to a few of our SMC Professional members and Wiley Publishing, we're able to share a few reviews of The B2B Social Media Book, 

"Most social media books focus on the B2C aspect and are heavily focused on high-level social media theory, which I find leaves most B2Bs, especially smaller organizations, feeling frustrated. This book focuses strictly on the strengths of social media marketing for B2B, which is extremely refreshing and much needed." via Jennifer Gerlock, SMC Frederick Chapter Leader

"The strong points of The B2B Social Media Book are its chapter-by-chapter guides to establishing a B2B marketing program using your blog, LinkedIn and Facebook company pages, and Twitter. The authors provide tips for "socializing" email marketing and present excellent ideas for making the trade show experience more social. Each chapter concludes with a three-step To-Do list to operationalize your program, along with lessons and case studies from industry practitioners." via Vickie Bates, SMC Professional Member

Learn effective approaches with social specific to the B2B space in a complimentary members-only webinar on Thursday,  June 21st at 2pm EST with authors Kipp Bodnar and Jeffrey L. Cohen. Register here!

Want to review an upcoming Book Club title on behalf of SMC? We extend all Professional members the opportunity to participate in a future Book Club review, email Jessica for details. 

WELCOME OUR NEWEST & RENEWING MEMBERS

Small Business: Advanced Restoration, Hytrade, O.N.E. Drinks, V3 Integrated Marketing, TopRank Marketing, QuikBreak, Algonquin Studios, Dallas Convention & Visitors Bureau, ACS, Inc., North Shore Bank, Meet Meme, Phil Gerbyshak, ProStaff Resources, Social Report, J-P DeClerck, Fusion Marketing Experience, and BePlused.com.

Professional: Adam Gerber, Kellen Jahn, Matthew Hirschfelt, Sean O'Bryne, Tracey Warren, Valentina Filacchoine, Peter Kim, Erin Pavano, Emily Shaw, Elizabeth Waldo, Caroline Bean, MirandaLucy, Joseph Caruso, Gina Mom, Paul Gillin, Jessica Grant, John Garcia, John Eaton, PamAllen, Mike McClure, DavidNeff, Guy Vanderlek, Jackie Lampugnano, Yasmin Perez, SarahWorthy, Elizabeth Dunham, Ashley Stoeckel, Nick Gundry, Shawn Wood, Whitney Hall, Andrew Zona, SusanBreidenbach, Michelle Magoffin, Chrissie Scelsi, Katy Bailey, AndersSporring, Mireille Massue, Pam Sahota, Steven Groves, LarissaFair, Laurent Blondeau, Anders Abrahamsson, Peter Leech, Christine Cube, Courtney Seiter, VickiFlaugher, Yola Blake, K Boone, Patrick Obrien, Rob Mathis, JusticeMitchell, Mary Despe, Brent Bradley, Motohiko Tokuriki, Susan Cohen, Cale Johnson, Douglas Miller, Sharon Terrell, Rachel Ciprotti, BarbaraRozgonyi, Nancy Sheilds, Rebecca Ruck, Elizabeth Auer, Sunshine Davis, Patrick G. Murphy, Valerie Rasines, Joseph McGirr, Todd Van Hoosear, Stephanie Kochs, Michael Hussey, Frank Caron III, Will O'Kane, Heidi Adams, BrianRemmel, Carl Miura, Susan Horowitz, Matthew Honda, PaulHyland, JenniferNeeley, Joel Villarini, Stefanie Gardin, Stephanie Rush, Kristin Uttech, Maurene Grey, Shirley Thompson,  Marla Mogul, Donald Heider, Lesley Poberenzy, Jill Brockmann, Liberty Peralta, Mary Jane Sanchez, Christina Lam, Chris Eichman, Iain Bluett, GiniStrobel, Ben Neill, Jamie  Pappas, Sue Gresham, Angela Williamson, Noel Ehlers, Vanessa Turkeltaub, Sarah Wood, Meredith Darling, Paul Pratt, Adrienne Albregts, Eric Forst, Salina Le Bris, Tamara McLeod, Prereeta Tripathi, Kate Ronkainen, Mal Chia, Jeannie Morber, Nir Benzvi, Erica Voll, Brian Rudolph, Dean Meyers, Maureen Alley, Sara Hamilton, Isaac Schmidt, Margaret Chaidez, Brynn Boyer, Alan Zobel, Ismael Gonzalez, Ceci Dadisman, Nicole Troelstrup, Teagan Fardell, Aaron Deacon, Wesley Faulkner, Shannon Pratuch, Andy Sernovitz, Kat Mandelstein, Candace McCaffery, Rebecca Carroll, Tim A. McDonald, Georgia Cross, Alex de Carvalho, Kevin Urie, Howard Sholkin, Peter Mann, Jason Levkulich, Christina Foy, Victoria Schwab, Timothy Lumpkins, Sara Kennedy, Shelley Keen, and Rebecca Yoshitani.