Social Media Clubhouse Newsletter (7/6/12)
JULY BOOK SELECTION: NAVIGATING SOCIAL MEDIA LEGAL RISKS
We're excited to introduce our July Book Club selection, Navigating Social Media Legal Risks: Safeguarding Your Business by Robert McHale, Esq.
This is really the only single resource which provides extremely relevant information on social mediacompliance for businesses. From COPPA to FTC Endorsement Guidelines, along with best practices on how to handle defamation to crafting the most effective social media policy.
We've all fallen into the habit of glazing over social networking sites Terms of Service when creating company profiles or launching new campaigns, but can your company afford to be slapped with fines for not adhering to the proper guidelines?
We look forward to hosting our July Book Club webinar with author Robert McHale to offer a deeper dive on his newest title, Navigating Social Media Legal Risks on Tuesday, July 31st at 2pm EST (GMT-4). Register here!
Join the webinar to learn the following,
Thanks again to Que Publishing for support our Book Club and sending copies of Navigating Social Media Legal Risks to our selected Professional members and chapter leaders to review on our behalf.
PROFESSIONAL MEMBER-ONLY WEBINAR FEATURING CHRIS HEUER
As you know, we expanded our membership benefits in June to include a Professional member-only webinar series, which will be hosted by, and attended by, Social Media Club Professional members.
The Social Media Club community represents all industries and levels of expertise, and our goal for these members-only webinars is to provide excellent content and extend visibility to Professionals in our community that have advanced knowledge to share.
Join us on Thursday, July 12th at 2pm EST (GMT-4) as we host SMC's Founder, Chris Heuer presenting The Engagement Curve, a research project Chris has been working on for more than a decade. He will be presenting this for the first time publicly to SMC members and discuss the curve in greater detail, but will demonstrate how you can leverage it to gain executive support for shifting from marketing to market engagement, and from selling into markets to building them. More importantly, moving beyond strategy, Chris will introduce you to the Engagement Matrix, a management and diagnostic tool that will help you manage engagement at scale by deploying diplomats at the intersection of the social graph and the interest graph.
Professional members will receive an exclusive invite to our upcoming member-only webinar each month. If you're not yet a Professional member but want access to the above webinar, along with other membership benefits - please visit http://socialmediaclub.org/membership to sign up today!
SOCIAL MEDIA CLUB EVENTS
July 9th - Detroit (USA) Join SMC Detroit as they host Gini Detrich of Spin Sucks Pro and new author of Marketing in the Round.
July 11th - Springfield (USA) Join SMC Springfield as they present The Joys of Blogging, to discuss best practices and tips and techniques to improve your blogging efforts.
July 12th - Google+ (Global) Join SMC's bi-weekly Google+ Hangout hosted by Brian Rudolph, Leader of SMC Atlanta to have an informal conversation about social media best practices and share resources with other SMC members.
ANNUAL COMMUNITY CENSUS
We've officially completed our 2012 annual community census, which helps us track expansion and efforts of Social Media Club chapters across the globe.
We will be publishing the census highlights next week and are so excited to share with you the growth SMC has sustained in the last year.