Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.
Many argue that social media strategy is a buzz word with no real
The skeptics say that you don't need a social media strategy.
They argue that social media is part of any company’s traditional
marketing mix. Skeptics point to the fact that all marketing channels should be
integrated meaning that your message on television should be the same as
Facebook or Twitter.
The social media experts say…NO! Social media
strategy is real, and is crucial to success not only on social media channels
but also as a compliment to a company’s bought and owned channels.
If you are a believer like myself, then what you need to start
asking yourself is which social media strategy fits your business?
Last week, Facebook celebrated its 10th anniversary and, in honor of that major milestone, the social media giant released Paper – a new iOS app that has completely reimagined the way users interact with their Facebook news feed.
There are many components to a successful viral marketing campaign and (as most of us know) they are rarely a success. There is the occasional “win” and I believe I have found one.
Business and individuals have posted content on social media sites, only to regret it. In some cases, immediately. Only recently, SMC member Melissa Pont posted a great article about social media brand failures that I’m sure the companies regretted. At least, I hope they did.
Social Media + University Classroom = Perfect Combination
This semester, Brigham Young University’s Department of Communications decided to, for the first time, offer a social media marketing class.
Everyone pulled out their laptops and learned how to tweet. For those of us who were more familiar with Twitter, we helped our classmates follow others, taught them what a retweet was, and talked about how lists make everything more organized. This is social media education at its finest.
Adding to my earlier request for individuals to join our communications committee, a new request has surfaced and Social Media Club is recruiting people to volunteer their time and expertise in an exciting and new WordPress project.
This is a great opportunity to get involved in a project that will change how we view social media forever. We need people who are familiar with WordPress and we can teach you the rest. Candidates who are skilled in custom COS or Home will stand out.