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From The Clubhouse

Facebook, LinkedIn, Twitter Oh My!

As I continue to teach classes at Hofstra, and introduce business owners to the myriad of social networks available, the same question keeps coming up, “But with so many choices, how do we know where to focus our energy?”  And, it’s an excellent question.  Should a business be on Twitter, Facebook, Pinterest, Foursquare, LinkedIn, GooglePlus or Instagram? 

Where should they focus their energy? 

It is downright overwhelming.  Overwhelming to the point that I feel sorry for the small businesses out there who don’t have any help in this area.  And, that seems to be the majority of the small businesses I have been in contact with lately.

How To Deal With a Hate Blog

Now that anyone can be a publisher online, some people with a bone to pick are bound to create hate blogs – blogs created just to spew venom at the person, company or brand they hate. As a social media professional, sooner or later you’re bound to have to deal with one.

Here are some of the steps you can take to deal with hate blogs:

1.  Monitor the Situation

The first thing you should do is simply monitor the blog. What are the trends you see in its content? Are the posts frequent? Do they cover the same subjects? What kind of traffic does it get?  

How to Do Precision Marketing - @sandraz co-author of Precision Marketing

 
In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)
In this show, you'll learn:

A picture is worth a thousand words: Infographics 101

by Ethan Parry

What is an infographic?

An infographic is a visual representation of data or information. [1]

Why use them?

Why You Need a Mobile Website

Mobile is everywhere.  According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet.

Instagram: Share Your Brand not Only Your Lunch

Happy 1 year anniversary to Instagram on being bought by Facebook for $1 billion dollars.

Instagram Price Tag

In today’s social media focused world, we’re constantly being bombarded with messages, advertisements, and calls to action. Visual content grabs our short attention span much faster than a well written article or blog posts. If social media is meant to engage our audience and communicate our brand, why are so few smaller organizations and small businesses still slow on incorporating Instagram into their communication and social media strategy?

April 2013 SMC Book Club Webinar: Opting In with Ed Brill

Please register here on GoToMeeting for our April Book Club selection for Social Media Club Members, Opting In by Ed Brill.

Join the Social Media Club for our April Book Club Webinar on Thursday, April 25th at 10 am PST (1pm EST) with Ed Brill, the author of Opting In. Hosted by @katmandelstein, Social Media Club International Board Member and past president of the Austin Chapter.

Be sure to submit your questions during the event in GoToMeeting or tweet it at us with #smcbooks for your chance to win a copy of the book for the best questions.

Ed Brill Photo

What’s in a name? Name Your Facebook Page Carefully

Business owners and Facebook Page administrators must choose their facebook page names wisely, or risk difficulty down the road. Facebook's Page Name Guidelines provide some direction for establishing a page name, including using proper grammar and avoiding superfluous descriptions. But often, and by the time page administrators realize their page needs to be renamed, it's too late. It used to be entirely impossible to change a page's name once it reached 100 fans.

Influencers Versus Advocates—Who Really Matters?

Tiger Woods endorsed Buick for years. Your friend doesn't stop talking about Apple's iPhone. Who has the most influence on your purchase decision, Tiger or your friend? Most likely your friend—do you really think Tiger Woods drives a Buick? I doubt it.

Tiger Woods is an influencer and your friend is an advocate. The terms influencer and advocate are used synonymously, but true influence requires two things: audience and advocacy, according to Jay Baer of Convince & Convert.

 

 

"What's Your Green Goldfish?" with Stan Phelps of @9inchmarketing

In this week's show, Stan Phelps, CEO of 9 Inch Marketing -- the average distance between the heart and brain, sits down with the show host to discuss themes from this new book "What's Your Green Goldfish?"

In this show, you will learn:

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Puerto Rico
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom