As I continue to teach classes at Hofstra, and introduce business owners to the myriad of social networks available, the same question keeps coming up, “But with so many choices, how do we know where to focus our energy?” And, it’s an excellent question. Should a business be on Twitter, Facebook, Pinterest, Foursquare, LinkedIn, GooglePlus or Instagram?
Where should they focus their energy?
It is downright overwhelming. Overwhelming to the point that I feel sorry for the small businesses out there who don’t have any help in this area. And, that seems to be the majority of the small businesses I have been in contact with lately.
Now that anyone can be a publisher online, some people with a bone to pick are bound to create hate blogs – blogs created just to spew venom at the person, company or brand they hate. As a social media professional, sooner or later you’re bound to have to deal with one.
Here are some of the steps you can take to deal with hate blogs:
1. Monitor the Situation
The first thing you should do is simply monitor the blog. What are the trends you see in its content? Are the posts frequent? Do they cover the same subjects? What kind of traffic does it get?
In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)
In this show, you'll learn:
Happy 1 year anniversary to Instagram on being bought by Facebook for $1 billion dollars.
In today’s social media focused world, we’re constantly being bombarded with messages, advertisements, and calls to action. Visual content grabs our short attention span much faster than a well written article or blog posts. If social media is meant to engage our audience and communicate our brand, why are so few smaller organizations and small businesses still slow on incorporating Instagram into their communication and social media strategy?
Please register here on GoToMeeting for our April Book Club selection for Social Media Club Members, Opting In by Ed Brill.
Join the Social Media Club for our April Book Club Webinar on Thursday, April 25th at 10 am PST (1pm EST) with Ed Brill, the author of Opting In. Hosted by @katmandelstein, Social Media Club International Board Member and past president of the Austin Chapter.
Be sure to submit your questions during the event in GoToMeeting or tweet it at us with #smcbooks for your chance to win a copy of the book for the best questions.
Business owners and Facebook Page administrators must choose their facebook page names wisely, or risk difficulty down the road. Facebook's Page Name Guidelines provide some direction for establishing a page name, including using proper grammar and avoiding superfluous descriptions. But often, and by the time page administrators realize their page needs to be renamed, it's too late. It used to be entirely impossible to change a page's name once it reached 100 fans.
Tiger Woods endorsed Buick for years. Your friend doesn't stop talking about Apple's iPhone. Who has the most influence on your purchase decision, Tiger or your friend? Most likely your friend—do you really think Tiger Woods drives a Buick? I doubt it.
Tiger Woods is an influencer and your friend is an advocate. The terms influencer and advocate are used synonymously, but true influence requires two things: audience and advocacy, according to Jay Baer of Convince & Convert.
In this week's show, Stan Phelps, CEO of 9 Inch Marketing -- the average distance between the heart and brain, sits down with the show host to discuss themes from this new book "What's Your Green Goldfish?"
In this show, you will learn: