In the digital age, being successful on social media has a profound impact on business, personal branding, and other areas. There are thousands of social media tips from thousands of voices out there and it’s easy to get lost in the ocean of advice.
If you’re looking for the best advice, it can be easy to get lost in all the noise.
Your first reaction might be to buy some books on the subject, but knowing what to choose from in the countless number of authors can leave you still looking for answers.
Don’t get me wrong. I have a few social media books on my bookshelf at home, but I was buying blind and some haven’t really helped me gain a better understanding of social media that I was hoping for.
The beauty of social media is that those who are mastering it are on most platforms and very often freely share what they have learned.
Editor's Note: This is the first (of many) posts by Michael Lis. He's among a new slate of Social Media Club bloggers in 2014. Learn more about the editorial team.
I'm not a restaurant owner nor do I play one on Twitter, but if you own a restaurant then you should pay close attention to this post because, for each reason, I have a solution for success.
From what I've heard from restaurant owners the food business isn't easy. It's a grind. Making sure the food is good and dealing with an array of service issues keeps a lot of restaurants owners up 24/7.
For many restaurant owners Twitter is a great channel for low-budget word of mouth marketing. So why is it that when I talk to restaurant owners across the country the successes they see on Twitter are small? I am discouraged seeing a graveyard of abandoned restaurant Twitter accounts.
Why Google Shared Endorsements are a Good Thing
Ninety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, according to a 2012 study by Nielsen.
Recently, Google updated its terms of service so your friends, family and others may see your profile name and photo, and content like reviews you share or the ads you +1’d.
I’ve been writing about how non-profit organizations can leverage social media for quite a while. The industry, as a whole, has truly matured in 2013 in its ability to use the platforms available to market important causes and advocate for critical campaigns.
Could it be that it’s time to look beyond the core of Facebook, Twitter and Youtube? Maybe our industry should take a few risks by integrating some of the newer platforms available?
For organizations just getting comfortable with the basics, I’d suggest sticking to developing their core brand and building their communities before venturing into unchartered territories. But for those organizations that have a solid community and are interested in engaging the millennial population, here are some suggestions on how Snapchat may be the ideal platform.
Social media is a huge part of my life, both personally and professionally; however, lately I’ve been noticing an excessive amount of social media usage on my part.
Not a day goes by that friends, family, and coworkers don’t see me posting/tweeting/pinning/instagramming something, and while doing so keeps me incredibly well-connected online, it’s becoming an interference to my offline relationships.
To put it simply, I’ve become a social media addict - and it’s fascinating that that kind of addiction is possible in this day and age.
The new shape for relation, far before engagement and buying act, is made of lots of few things, through our best social channels. And if yesterday gave no chance to these “contacts”, we may observe that the real process for buying or embracing a brand, starts far from the pure act of transaction. It seems there are invisible steps, that grow the whole traction for a brand, product or service.
These invisible steps are made of each point of contacts, engagement or communication desks, designed in any social platforms, fed by fans, followers or existing customers. Here’s the time of social relation management and we’d better be trained and aware.
Relation or experience, means there are two parts, with shared interests and no more than a “win-win” relation. But to build that kind of relation, there are few steps I recommend:
Welcome to 2014, the New Year!
Facebook celebrates its 10th birthday in February. Social media is no longer a new fad but is something which is so pervasive that many businesses and brands have adopted. Unfortunately, there are still some companies that have yet to engage into social media. They may be making the same mistake as Google.
From a recent article, Google’s Executive Chairman and former CEO, Eric Schmidt, during an interview with Bloomberg TV, admitted that his biggest mistake while in Google was failing to anticipate the rise of the social networking phenomenon and that this is "not a mistake we're going to make again."
Totally cringe-worthy. This means that he is sharing the exact same content to all of his followers regardless of network or audience.
Every platform is unique
Each social network has its own purpose, and is different enough from the others to offer something special. By blasting the same message across all platforms, you are not taking advantage of the unique offerings of each platform.
Could this seriously offend someone?
As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands.
Please stop commenting on emotionally-charged tragedies and adding in something promotional. In fact, just stop commenting on them altogether! Just because it’s of-the-moment (see Oreos’ stroke of marketing genius from the Superbowl) doesn’t mean it needs to be mentioned. I’m not sure what the intended goal of this “tactic” is, but the results are almost always brutal.
Hell hath no fury like a customer offended!