From The Clubhouse

Submitted by Mordecai Holtz on Mon, 04/15/2013 - 4:53pm

Happy 1 year anniversary to Instagram on being bought by Facebook for $1 billion dollars.

In today’s social media focused world, we’re constantly being bombarded with messages, advertisements, and calls to action. Visual content grabs our short attention span much faster than a well written article or blog posts. If social media is meant to engage our audience and communicate our brand, why are so few smaller organizations and small businesses still slow on incorporating Instagram into their communication and social media strategy?

Submitted by Kathy (Kat) Mandelstein on Sun, 04/14/2013 - 4:20pm

Please register here on GoToMeeting for our April Book Club selection for Social Media Club Members, Opting In by Ed Brill.

Join the Social Media Club for our April Book Club Webinar on Thursday, April 25th at 10 am PST (1pm EST) with Ed Brill, the author of Opting In. Hosted by @katmandelstein, Social Media Club International Board Member and past president of the Austin Chapter.

Be sure to submit your questions during the event in GoToMeeting or tweet it at us with #smcbooks for your chance to win a copy of the book for the best questions.

Submitted by Lauren Mikov on Sun, 04/14/2013 - 5:59am

Business owners and Facebook Page administrators must choose their facebook page names wisely, or risk difficulty down the road. Facebook's Page Name Guidelines provide some direction for establishing a page name, including using proper grammar and avoiding superfluous descriptions. But often, and by the time page administrators realize their page needs to be renamed, it's too late. It used to be entirely impossible to change a page's name once it reached 100 fans.

Submitted by Chelsea Hickey on Fri, 04/12/2013 - 4:47pm

Tiger Woods endorsed Buick for years. Your friend doesn't stop talking about Apple's iPhone. Who has the most influence on your purchase decision, Tiger or your friend? Most likely your friend—do you really think Tiger Woods drives a Buick? I doubt it.

Tiger Woods is an influencer and your friend is an advocate. The terms influencer and advocate are used synonymously, but true influence requires two things: audience and advocacy, according to Jay Baer of Convince & Convert.

Submitted by Anonymous on Thu, 04/11/2013 - 6:09am

In this week's show, Stan Phelps, CEO of 9 Inch Marketing -- the average distance between the heart and brain, sits down with the show host to discuss themes from this new book "What's Your Green Goldfish?"

In this show, you will learn:

Submitted by Jennifer G. Hanford on Tue, 04/09/2013 - 9:22pm

Why do so many people think B2B’s don’t get social media?
Well, have we proven them wrong yet? True, an increasing numbers of businesses
in the B2B world use social media, but the number pales in comparison to the
numbers who still don’t get it. Companies going about it in the right way are
learning the importance of being a B2B and social savvy. These businesses know
their options and how social media fits well into their marketing strategies.

Submitted by Joe Yeager on Mon, 04/08/2013 - 10:09pm

When Henry Ford introduced the Model T back in the early 1900s, he told his customers that they could have it painted any color they liked, so long as it was black. His statement worked because back then, people were just happy to get a car at all, there was almost no competition for people that wanted a car and Ford’s comments were taken as being “tongue in cheek” by the public. It probably helped him that production capabilities were limited and black probably was the only color that they could make the cars. If Ford had said that today, the public would probably take it in the worst possible light and his comments would be trending on Twitter in a heartbeat.

Submitted by Chris Heuer on Fri, 04/05/2013 - 10:13am

Yesterday kicked off at 330am PST, waking up to head to the airport for a 6am Southwest Airlines flight to Burbank. There we waited, and worked, until our next flight which would bring us back home via OAK. I finished the blog post for the Happathon I facilitated in San Francisco, as well as working on the video of the event the night before, which means I was up till 130am.

But I was pumped.

Submitted by Basil C. Puglisi on Thu, 04/04/2013 - 4:02pm

Submitted by Chris Heuer on Fri, 03/22/2013 - 9:33am

Do you love live music and great wine as much as we do? Are you into social media, perhaps even a little too much? Then this is your chance to join a select group of other social media leaders from Social Media Club and our good friends from Southwest Airlines for a weekend of friendship, wine, live music and all things social.