The internet is an integral part of their daily lives. They wake up every morning to the alarm of their smartphone, check their emails, and get on Facebook. Before heading outside, they check the weather. If they have time, they may even take an Instagram picture of their breakfast.
This is my generation.
Most of us were born in the late 80s to early 90s and are often referred to as either “millennials” or “Generation Y.”
Social media is important to us.
We use it to connect with our friends and loved ones, to find exciting career opportunities, and at other times, distract us from the task at hand.
We as a community manager wear so many hats during a day. Working hours are limited and we have to do our best to keep our fans/ followers engaged and glued to our community. We are good jugglers indeed!
Let’s have a sneak peak at what exactly a community manger goes through during 8-10 working hours
Ups and downs during the day:
Early warning signals have helped us avoid damaging natural disasters or workplace catastrophes, so why not use the ones available to us for avoiding customer experience disasters?
The way customers seek help is changing, thanks in some part to how inefficient many of the traditional methods have become. The growing percentage of customers who prefer customer service via social media over those who prefer the phone (37% and rising, according to this report from The Connection) is just the tip of the iceberg when it comes to ways to respond to your customers with help from social media.
I’ve been writing about business for a long time. Since the arrival of social media, how one can pitch a business publication with a story has changed a bit. Today, you have more options.
Breaking business news always will be my favorite.
If you have a breaking news item, there are a few ways to reach your local business reporter or editor, and they all involve a different social media platform.
It’s especially important today – with journalists having to cover multiple beats and industries – to catch their eye and stay on their radar.
1. Build a relationship with the journalist.
Since my last blog post explaining why an organization should join Instagram, the next step is illustrating how to dominate this visual platform by using hashtags.
While hashtags are supported by most social networks, most associate the # with Instagram and Twitter.
Hashtags have achieved mainstream status by being
integrated into pop culture and are included in many ads and TV shows.
The hashtag has become a reference point which basically enables cross-channel engagement and marketing over all platforms.
On Instagram, probably more so than Twitter, because there is no character limit, hashtags are extremely important. Adding tags to your photos is a great way to find new followers and share your photos with more people.
People buy domain names before they do anything else online.
To keep identities uniform across websites and networks, most base their Twitter handles off of their domain name and/or their name. Domains, Gmail accounts, Twitter handles and Facebook URLs are quickly reserved as more and more people jump online.
Have you thought about reserving domains for your children?
Jenny Hooper, a pregnant business professional hadn't planned on reserving domains for her daughter.
Personally, I find it odd. For me, creating my first email address and screen name was a big deal, something exciting and an expression of myself and my personality.
I started thinking about the subject of this article after reading an article in the recent issue of Incentive Magazine. In the article, the author recommends that companies use social media as a means to increase employee performance. While I do not agree with everything that the author suggests, he got me to thinking.
Social media is not going away anytime soon. People and companies will only be expanding the number of ways that they use social media. One of the best stories I ever read about how prevalent social media has become was by Seth Fiegerman on Mashable. He compared it to how his grandfather was reluctant to get a credit card when they originally became available. However, over time, his grandfather got one.
Fun fact: Americans spend about 329 million hours on email per month.That number doesn’t surprise me.
A public relations professional, it’s safe to say I spend at least one to two hours at work each day sending emails and conducting follow-up. Anyone who works in a communications field, be it PR, social media, or sales, likely spends just as much time as me staring at their inbox. It’s exhausting – particularly the follow-up portion, sending email after email to the same person hoping to receive a single response.
Thanks to a new tool called PolitePersistence, that time previously spent on follow-up emails can finally be spent doing actual work.
PolitePersistence is a Gmail extension, set to roll out on Chrome and potentially Firefox, allowing you to set and then forget your email follow-ups – a Godsend for someone like me who is tired of all the time wasted on email follow-up.
If you know any teenagers, or have your own, you may have heard that Facebook is quickly losing its “cool”.
According to a recent Pew survey, more teens dislike the growing trend of adults using the site, the constant “drama” that seems to appear there, and people excessively sharing content. The study also concluded that more teens are flocking to sites such as Twitter.
Regarding the constant “drama” on Facebook, one teen I surveyed said:
[Facebook] is sometimes discouraging. It is almost as if people can control the way the world sees them and we all believe they have this wonderful life. It is just another popularity contest.