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From The Clubhouse

5 Brand Failures Across Social Media

Could this seriously offend someone?

As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands.

Dear brands:

Please stop commenting on emotionally-charged tragedies and adding in something promotional. In fact, just stop commenting on them altogether! Just because it’s of-the-moment (see Oreos’ stroke of marketing genius from the Superbowl) doesn’t mean it needs to be mentioned. I’m not sure what the intended goal of this “tactic” is, but the results are almost always brutal.

Hell hath no fury like a customer offended!

As a New Year Dawns...


A new year has dawned and the word “resolution” fills the air. People talk about exercising more, eating healthier, and securing dream jobs. I, like Jeannie, think how social media will play in my life.

1. Put the Social Back Into Social Media

I want to put the social back into social media. These past few months, I have been caught up in just posting content. I shared articles that I never read and retweeted posts from industry leaders that I only glanced at. This is not why social media was designed. I posted merely to post.

2014 Letter From the President


Happy New Year! I hope you are as enthused to start the year as me.

This has been a long time coming, but I think now is a good time to share my vision of how we are going to take Social Media Club from informal groups of individuals working together for the common good to the streamlined professional organization we are already starting to evolve into. As I lead SMC into 2014 I will do everything I can to keep intact the same values and mission we were founded upon.

5 Fantastic Examples of B2B Social Media Marketing in 2013

I don't know about you, but I tend to feel a bit pensive and sentimental at the end of each year.

The plethora of posts about "The Best of This..." and "The Biggest Fails of That..." really make me want to take a look back to make sure I didn't miss a thing. I suffer from FOMO (fear of missing out) all year, actually. With that being said, I decided to take a look at how far B2B social media marketing has come since the beginning of 2013.

10 Ways to Grow Your Inner Self Online

Do you grow anytime you have the opportunity, your digital footprint? Do you check (we say “google”) your name, references to follow your daily traces on the web? Are you aware of what’s going on with you, what others tell about you?

I don’t mean to be obsessed with the “me” inside you, but nothing else than “growing you” in the digital landscape. There’s some rules that worth to be known, to survive if you only want to emerge from the bulk…

#1: be yourself online as “in real life”. There’s no double profile but one. The same as “IRL”. It’s nothing but other ways to express yourself in different medias, but nothing in content is different.

How to Use Social Media as a New Mom


You might think it is weird when pregnant women, would-be fathers, new parents are posting crazy posts and pictures and your timeline is flooded with baby pictures and poop descriptions.

I also found it weird many a times until I was thrown straight into that situation. I also had the urge to vent out my feelings online but my friends who are bachelors or who are just married will be least interested in it. Why should I bore them?

Everybody will agree that pregnancy and child birth both are taxing times and it’s natural to have the urge to be connected. As I always say, everything should be done in a limit and aesthetically, to keep the audience engaged.

What Snapchat Updates Mean For Your Brand

Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates.

Although there are fun little things like filters there are two things that stood out to me: (1) applying temperature through Weather Channel data and (2) allowing users to view one snapchat per day more than once (rather than letting it self-destruct).

What this means for consumers:

7 Social Media Resolutions for 2014

I want to change my social media habits. How about you?

Here are a few of my social media resolutions. I might even start this year!

1. Ignore the ugly.

Too much of social media is based on the worst parts of humanity. The “reputable” news that travels the Interwebs is obsessed with shining a light on this. While it’s couched in an attitude of “isn’t this awful!” it’s still spreading the ugly.

I am choosing to ignore these types of posts and refuse to share them.

Best Practice on Twitter Curation

I’m so fortunate to work with some incredibly smart social media minds at PR Newswire.

In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during IMA’s IMPACT13 Conference and Awards in Las Vegas.

And while I can’t give away *all* of our secrets, a small lesson on how we handle Twitter curation may be in order.

Why Copy and Paste Customer Service is Dead

Social customer service is no longer avoidable.

Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return.

Not only do brands need to have a social media customer service plan in place, the response needs to include a modern, personal touch, not your typical copy and paste “we apologize that your experience was not satisfactory, please [insert more formal language here].”

I bet you didn't know that 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed, according to Oracle.*

4 Actions for Stellar Social Customer Service


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