Human needs are the same and continuous flow of information is required if we want to keep virtual communities alive and engaged. I want to share some tips with you which are working for me while maintaining three virtual communities – internal colleagues at Yammer, my local Social Media Club chapter, and expecting December mothers at Baby Center India:
In personal branding and business marketing it is vital to have an effective online presence.
Your profile projects who you are and serves as the foundation of your personal brand. Your profile must initiate the best possible impression and be the conduit for the messages you and your organization need to deliver. Having a well written profile can mean the difference between getting and losing a new client or job.
Photo by clarita
LinkedIn Do's and Don'ts
LinkedIn has emerged as the leading online community for job seekers and business professionals.
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.
In the past couple of years, some of the largest companies have broken through their traditional stereotypes.
For example, IBM has a well-maintained and current Facebook page. Only 248K people "Like" their page (as of 8/16/2013), but take a closer look at their Talking About This (TAT) number and the number of "likes" for most of the page's posts.
The numbers reflect a very loyal and engaged fan base.
I glanced at Twitter numbers for another large and recognizable B2B name, Xerox Corporation.
Consider what we expect:
71% of online customers expect to receive assistance within 5 minutes of reaching out to a company.
As a longtime journalist, I’ve written thousands of stories.
Closest to my heart is breaking business news about people and companies, and specifically within the tourism and hospitality industry.
My freelance career also has included blogging for years, covering arts and culture in and around Washington, DC and San Diego for Examiner.com.
Currently, I ghost write a couple film blogs. No, I can’t tell you which ones.
There’s a reason why I’m the ghost: I give my words to someone else and allow them to take credit.
I also regularly write short blog reviews as the manager of PR Newswire for Bloggers.
All of the above = my comfort zone.
I read many stories about social media impacting the workplace.
Most revolve around how social media impacts the employee or even the potential employee. Very little show the possible impact on the company, unless it’s to say how they use social media when recruiting or researching information about potential employees.
According to the U.S. Department of Labor, the average length of time that an employee stays with an employer is 4.4 years.
Forbes reports that for the youngest workers, the average is less than half that number; that for Millennials (those born between 1977-1997), the average is less than three years and that they "would have 15 to 20 jobs over the course of their working lives!"
Chelsea Hickey is a marketing manager at Zuberance. Tweet her at @chelsearhane.
Employee advocates are uniquely qualified to serve as brand advocates because they are highly credible trusted sources for information about companies and their products and services.
An advocate is typically, but not always, a customer who is willing to recommend your product or service without being paid or asked to do so. I personally recommend Jeep, Essie, and Audi almost daily and the brands are reaping the rewards of word of mouth recommendations, referrals, and sales without even knowing who I am.
Employee advocates recommend their company as a place to work, which in turn can lower hiring costs. Employee advocates help evangelize products and services, which helps increase positive messaging, and generate leads and sales. They defend companies from negative word of mouth and social media ambushes.
Rachael Genson is an Account Executive at INK in Austin, Texas. Tweet her at @rmgenson.
Facebook recently rolled out its new Graph Search feature to all English speaking users; and while its functionality for the average user is apparent after almost eight months of being in beta, all of us community managers are wondering what benefit Graph Search will bring to our business' social communities.
For those who aren't familiar with Facebook's latest project, Graph Search is a way to mine the troves of information available in your social networks to find little pockets of gold most relevant to you.
For example, I can search for "Social Media Club members in Austin, TX" and Graph Search provides a list of anyone who makes mention of that in their profile.
My Twitter handle, @EthanParry3, currently has 63 followers.
Although that number is quite small, many of my followers have much more. Thousands. What is the secret to having more Twitter followers? Is getting more friends on Twitter an art or a science? I could beg and plead with people to follow me, but there are more effective ways at getting more attention.
Among BuzzFeed’s 10 suggestions of growing your Twitter followers, these are the ones that resonated with me the most:
Have a voice
Many times individuals try too hard to be professional, and their writing doesn’t reflect their personality at all. People want to interact with other people, not a robot. Those who share their voice and true self will gain more followers.
Laurent Blondeau is the CEO of Buzzed-In and shares thoughts about social marketing behaviors for new customer experiences. You can tweet him at @evidencesx.
Marketing is changing and I want to share a list about exploding audiences, collaboration, and brand footprints in the web marketplace.
Connect to customers: I think it’s in the title. If you didn’t see the fact that customers want to be considered as a real people, with advice, voice, and opinion, and not as number or a cash machine!