Nobody likes you! Wanna know why?
What would make you wear a company’s name on a t-shirt? What about a hat? Not a big deal, right? People don’t think twice about the message they are branding for a company.
When I stopped at a stoplight recently, I was surprised to see a Ford decal on a Ford car. Why would someone who owns a Ford put a decal about Ford on a Ford? I was dumbfounded.
[A little background…I’m not a brand loyalist. I’m a convenientist (I think I just made up a word!) For smaller ticket items, shopping is about wherever I am and whatever is on sale. For larger ticket items it is all about quality and price.]
If you are struggling with your Social Media Club chapter after some early success, take heart: False starts are a recurring theme as I talk to clubs around the globe.
Social Media Club New Hampshire is one of the latest Phoenix-rising-from-the-ashes stories. The chapter was reinvigorated in November 2010 after a lull of about four months, recharging itself with an updated website and refocused meetings.
We are introducing our May Book of the Month, Curation Nation by Steven Rosenbaum.
You know the nuances of your personality better than others. You know that when you’re quiet and focused at work it doesn’t mean “Go away, I don’t like you!”. You know that when you exclaim with surprise “Huh! You look really nice today” to your wife it doesn’t mean you think that she normally looks terrible. But, what people hear or perceive is often different from real truth or intention.
The old adage “Perception is reality” is probably more important than it ever has been before. As we live our life online we constantly create new relationships, build new networks of friends, and put our innermost thoughts out there.
We often talk about the ways in which businesses use social media to market their products. However, it might be just as interesting to look at the ways that celebrities use social media to market themselves. I decided to examine some of the more prominent cases and see what lessons can be taken away from them.
She is one of the biggest social media success stories. From the very beginning, Gaga fearlessly embraced social media to propel her career forward. Even as a relative unknown, she did interviews with many popular music bloggers, which helped promote her professionally and establish a loyal fan base.
Thank you to C.C. Chapman, co-author of Content Rules, for joining us on Wednesday, April 27th as our guest for our Social Media Book Club April Webinar.
We had some great audience interaction and appreciated all the question our members had related to improving their content and mistakes to avoid.
C.C. shared some great artists, brands and individuals who are effectiving creating compelling stories that attract an audience. I highly encourage you to pick up a copy, as the book helps any Professional, no matter what level their expertise.
When you’re scheduled to speak at an event like Ignite, WordCamp, BarCamp, or more general audience public speaking events, you need to do your homework. The best speakers make it look conversational and easy and you can do that too if you’re willing to follow some very easy steps.