I've always reacted to the term "community manager" - much in the same manner and of the similar reason as towards the concept "knowledge management". Both knowledge and communities are by nature fluid. To borrow a Taoistic metaphor - the harder you try to wrap a hand around water and squeeze it, the less water you manage to capture and keep. In short - "manage" implies "control". The term in itself has its roots in latin "manus", meaning exactly that - "hand". To place your hand on.
For the Love of Community Building
Rebellious, uncertain, overjoyed, fragile, strong, hopeful: the voices of the cancer community come in many forms. Cancer fighters, survivors, and caregivers use cancer blogs to share experiences, get information, and connect with others throughout the cancer experience.
Why blog about cancer?
Cancer patients, caregivers, and loved ones can use blogs to support one another throughout the cancer experience. Cancer blogs can provide a number of benefits for both their authors and readers.
Imagine watching your most precious photos burn before your eyes.
For home fire victims – some 70,000 families annually – that is exactly the kind of heartbreak they experience.
The American Red Cross recently began a new social media campaign to promote fire awareness, and it’s based almost entirely through Facebook and Twitter.
When you visit the campaign site, www.every80seconds.com, you’ll be asked to connect through Facebook. From there, the campaign virtually will burn six randomly selected images from your Facebook photos.
A few weeks back, the New York Times ran an important story on the manipulation of Google search results by JC Penney, a major retail company. The manipulation wasn’t overt or even obvious; it would have been caught much sooner, and the company admonished more severely, if it had been.
Rather, this manipulation took place slowly, over a period of many months, most likely with the help of freelance consultants who slowly built up SEO value for the client’s products by inserting the desired search terms (mostly, product names and attributes) into hundreds and thousands of blogs, comments and other sites.
I’ll start with saying, I think there’s a memo I didn’t receive the last few months. Seems there are some within our industry who feel the need to rename ‘Social Media.’
Although I understand this is a constantly evolving industry, why the big push?
Whether you choose to call it social business, social marketing, human marketing, human business (oohh...awww...pretty titles) at their core, they seek to accomplish the same end result, socializing products or services through various types of media.
The cancer community is active and engaged in the social media space. Using Twitter, Facebook, blogs, and forums, cancer survivors use social media to connect with others and communicate with family and friends. This article highlights how one cancer survivor found support through Twitter and provides tips for joining the conversation.
I met Kate Voth (@Kate_Voth) at the Girls in Tech Happy Hour during SXSW Interactive. We chatted about our career plans, gobbled down free barbecue, and swapped Twitter handles. I followed Voth’s tweets for updates on social media conference sessions and events. Then, on March 17, 2011, I saw this tweet from Voth: