Women’s Work: From the Personal to the Professional, Mom Blogs Are Transforming Everything from Audiences and Marketing to Families
Mom blogs are as diverse as the mothers who write them and the parents who read them. With 3.9 million moms blogging in the United States alone, women have been some of the savviest early adopters of the platform. And they’ve taken to social media channels, like Facebook, Twitter and Pinterest, to further engage audiences and promote their blogs.
A sure sign of success, mom blogs have been courted by Madison Avenue (even though, “moms don’t put themselves into little demographic boxes the way that marketers do,” notes Elisa Camahort Page, COO at BlogHer. “They come from all walks of life.”) and they’ve even endured a short-lived backlash.
SMC wanted to explore the diversity of mom blogging and the experience of mom bloggers, so we talked with Camahort Page and two bloggers with very different approaches:
The hottest new trend in social marketing is really based on a human trait that is as old as time. It’s just accelerated now due to better technology and the rapid pace that data is being thrown at us these days. It’s our deep-seeded need and want for visual cues and shortcuts to understanding. Humans have always found visual representations of ideas, actions or things far more able to transcend language than the written word. Because visuals are more quickly interpreted and comprehended – dating back to caveman days.
If you go all the way back to social media’s beginnings, it was largely a text-based medium.
Message boards, Twitter, texting, LinkedIn, Foursquare, even Facebook was originally dominated by text-based status updates.
Facebook changes been fast and furious in 2012, making it tough for small, mom and pop businesses to stay current. Many entrepreneurs are on their own when it comes to building engagement and communities on Facebook and they generally don't have money to promote "likes", or buy Facebook ads, or even hire a social media professional.
Start by getting a tablet or a smart phone today if you don't already have one. The majority of social media users are posting from mobile devices. To truly understand the social mentality you need to be a mobile social user.
Here are a couple of simple changes this businesses can use to up the profile of their page in 2013.
Fast food chains and Starbucks rule the social media space in the restaurant category, according to data shared by New Media Expo (via an Infographic, no less.)
The top spots are dominated, in fact, by the large chains serving up lattes and quick bites. As word was shared of this culinary triumph, commenters recognized how the term “restaurant” seemed to only include “casual dining” chains. It begs the question – why is it only fast food restaurants having so much success in social media?
The experience is typically a grander affair when we are spending a paycheck for an evening out. We might spend several hours at a restaurant with family or friends. The food, while important, is just one part of the recipe. The experience is what earns praise from Yelp reviewers.
“Another great thing about this particular dining experience is that it was fun.”
It seems everyone is taking to heart that a picture is worth a thousand words. For every link you click, there seems to be an Infographic to greet you.
Defined as “graphic visual representation of data, knowledge or information,” Infographics are being used in a variety of ways to tell a story.
Professional Member-Only Webinar: Turning Your Advocates into a Powerful Marketing Force with Rob Fuggetta
Introducing our Professional member-only webinar featuring Rob Fuggetta, the founder and CEO of Zuberance, leading advocacy expert and author of “Brand Advocates: Turning Enthusiastic Customers into Powerful Marketing Force,” that will take place on November 28th at 11am PST. Profes
The Social Media Club is now accepting respondents for the first of its kind Social Media Study. The study is open to social media practitioners (that’s you) across small, medium, and large enterprises.
Responses are requested at the following link: https://www.research.net/s/Nectar_Social_Media_Study
We’re requesting all local SMC chapters to spread the word about the survey to your members as well as post on your social media accounts.
Why Are We Doing This?
Facebook has over 1 billion users. Twitter has over 500 million. Linkedin has almost 200 million. Social media options are exploding, and consumers are spending an increasing amount of their time with social media. Companies are using more and more of their budgets for social media investments, trying to stay close to their customers. But thus far, social media strategies are in a very nascent stage and returns on investment are difficult, if not impossible, to measure.
Please register here on GoToMeeting for our November Book Club selection for Social Media Club Members, The Connected Company by Dave Gray.
Aren't we all looking for that one perfect social media tool?
Social media is a big, messy, time-consuming and attention-sucking business.
The right tools can streamline your efforts, cut down on your time spent and help you measure success.
The one thing a tool can't do is build a relationship for you. That process has to happen at human scale, with human intentions. It can be a long process, but tools can help you keep up with your new friends as you nurture your biggest fans, build your community and deepen your connections.
If the outcome of the 2008 presidential election resulted from the Obama campaign’s use of social media, then what technology has defined the 2012 race?
The 57th quadrennial presidential election is less than a week away, and I can’t help but wonder what the winning technological tactic will be this year. Are voters turning to mobile apps to learn about political candidates, discuss issues, donate to a party, and get election results?
I tested a few mobile apps to find out if they have a place in politics or if they only add to the noise. All of the apps that I sampled were free and available in the App Store and Google Play.