Ethan Parry is an aspiring public relations practitioner. Tweet him at @EthanParry3.
When you log into Facebook, what kind of content populates your wall?
If your wall is anything like mine, it is filled with dream vacations, weddings, and other exciting events that everyone else seems to be participating in, except for me.
I often ask myself, “What can I put on my wall?”
I concluded that social media creates a false sense of reality. On Facebook, and other social media sites, individuals tend to only post the most exciting aspects of their lives; and keep their heartaches, pains, and disappointments to themselves.
Editor's Note: Anders Sporring wrote his first Clubhouse post in June 2011 questioning the necessity of professional networks. He continued to publish many other pieces for us. All good things must come to an end -- and Anders asked we publish the following from his heart to yours...
I hold the opinion that this is a topic to discuss and understand. Any company, whether B2B or otherwise, that wants to be successful online, needs to have a social media strategy in place. Like the business plan, a social media strategy is the foundation upon which all social media activities will be built upon.
Which kind of social media strategy does a B2B need? Is it necessary?
On a typical day you can often find me spending hours, too many to admit, on the vast web. I scour reports, images, and recent trends, all in hopes of crafting clean, concise, engaging content for my organization.
I divide my time between creating and curating content.
Aristan Talent explains:
This is a guest blog post by Jay Baer, friend of Social Media Club and author of the New York Times best seller, Youtility: Why Smart Marketing is About Help not Hype. On August 27, 2013, we are hosting a webinar with him. Sign up here.
Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks and attention. This is on top of all the legacy advertising that envelops us like a straightjacket. There are only two ways for companies to break through in an environment that is unprecedented in its competitiveness and cacophony. They can be "amazing" or they can be useful.
Image from Hootsuite.com
Do you manage social media accounts for your company, for clients, or for yourself?
If so, you need to give HootSuite a try. It is a “social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard,” says their website.
I recently became a HootSuite Certified Professional.
Here are my top three HootSuite features:
Filter by Geolocation
I have found this particularly helpful when I need to track Twitter mentions of an event in a particular geographic area.
Click on +Add Stream
S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant, Time-Bound) have been a staple of management and team leadership since the concept was introduced in the 1980s.
The mnemonic applies equally well to social media management, especially when it comes to data analysis and strategy setting.
The following short examples illustrate how you can use S.M.A.R.T. goals to improve your social media strategy.
I want my fans to engage more
I want to increase my Page's People Talking About This number
"Engage more" is a nebulous, relative phrase. It could mean more people liking posts, an increase in comments, or any number of "engagement" measures. Instead, specify what metrics you will be using to measure your goals.
There is never a dull moment in the daily lives of small business professionals. Faced with an overload of e-mails, text messages, phone calls and to-do lists to sort through, you are always on your toes.
With mobile technology and apps, you can fight back, becoming more efficient and effective. Apps can help with marketing, information management and communications while you’re on the road and on-the-go. As of June 2013, there were approximately 900,000 applications in the iPhone app store. Within that number, an estimated 63,000 specialize in some facet of business.
In this week's Marketing Made Simple TV show, Scott Brinker (@chiefmartec) sits down with show host Jeff Ogden (@fearlesscomp) to discuss the fast-changing world of marketing and technology. Scott is a very popular blogger at Chief Martec and CTO of the post click company ion interactive. In this show, you'll learn:
We formed the Social Media Club Board of Directors (BOD) a year ago and are taking exciting steps to help bring our global SMC chapters together to work in harmony to promote digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. Read more about our exciting progression from SMC's foundation to the future in Kristie Wells' recent letter.