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From The Clubhouse

Why Authenticity and Relevancy Win on Twitter

Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?

Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation.

Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use Twitter’s search function to look up industry-specific keywords and hashtags to target users who may be interested in your product or service. Setting up searches to see what is being said about your competitors will give you a lot of insight, too.

By watching conversations that are relevant to your brand, you can find the perfect opportunity to chime in, but don’t start tweeting just anyone because they’re in a city you’re targeting:

The Rise of Social in Customer Care

If you are a social media professional, you are probably working closely with your peers in the customer care department. If you are not, you really should be.

Customer care in social has quickly grown in importance. This is one of the seven social media use cases highlighted by new research from TrustRadius, a site for business software users to share real-world insights through in-depth product reviews and networking.

Initially, consumers forced the issue, discovering that the quickest route to a customer service response was not to call the company and open a support ticket, but rather to tweet the issue and have an agent respond to the tweet in almost real time.

Social Networking for Writers: Hi

For the last few years, it has seemed as if our online society was moving towards a preference for brevity. Twitter instilled the notion that any idea over 140 characters was too long. Online articles went from thousands of words to a few hundred. Even Buzzfeed eliminated heavy word usage in their posts to accommodate our decreasing attention spans.

 

Back to Basics: How Social Media Differs From Traditional Media

Apples & Oranges - They Don't Compare

Social media marketing has been around for some time.

There are millions of Facebook business pages, Twitter business accounts, LinkedIn company pages and Youtube business channels. Many companies have at least set-up a page or an account for their company -- but are they getting the results they desire?

Some manage their social media platforms well.

But, many companies are struggling and not getting desired results. They share one commonality: they think social media is the same as traditional media and apply marketing techniques and contents that they used in traditional media into their social media channel which they feel will work. 

Back to Basics: How Social Media Differs From Traditional Media

Apples & Oranges - They Don't Compare

Social media marketing has been around for some time.

There are millions of Facebook business pages, Twitter business accounts, LinkedIn company pages and Youtube business channels. Many companies have at least set-up a page or an account for their company -- but are they getting the results they desire?

Some manage their social media platforms well.

But, many companies are struggling and not getting desired results. They share one commonality: they think social media is the same as traditional media and apply marketing techniques and contents that they used in traditional media into their social media channel which they feel will work. 

Pros & Cons of Ghostwritten Content

Do you write your own social media content or ask someone to create it for you?

There are advantages and disadvantages to both options. Which is best? I can’t answer that for you, but I can help you decide which choice ie best.

Start by asking yourself if you or someone in your employ is even capable of writing the content required. Be honest. Not everyone is destined to be a great writer and while someone may have great skills as a technical writer, that’s much different than writing for social media.

I have ghostwritten articles for several companies.

Why Aren't You Commenting Here?

Veerle Pieters wrote about De-Lurking Day a few years ago and described it as a special day "celebrating lurkers and exhorting you to muster the strength and bravery to click on that comment button and end the deafening silence."

Most blogs have a comment feature. That is, you the reader can choose to write a comment. Sometimes you do and sometimes you don't; and as the editor of Social Media Club's blog I've observed less and less people commenting in recent months. This is odd to me, as metrics indicate hundreds of people are reading our blog posts every day.

Looking for Guest Bloggers: Is That You?

Blogging Montage

Social Media Club is looking for a few good men and women to join our stable roster of guest bloggers.

If you love writing about social media, got best practices or case studies to share, can talk tech, or wish you invented a social platform because you know it so well, we want you.

When you write on a popular blog, people get to know you.

They look for you in the comments.

They follow your links and check out your other work.

What Your Email Address Says About You

Breathe!

Email marketing is a major force in our marketing toolbox, and it isn’t going anywhere. It is one of the best ways to stay in contact with our clients and customers, and the best way to provide information and assistance on a consistent schedule. But, when you are sending your business email, what does the “send from” address say about you? In a word, everything!

Case Study on Crisis Communications: What Buffer Did Right

When crisis hits, there are ways to lessen the impact and ways that will dig yourself an even deeper hole.

The latter is especially true in the case where users and customers are concerned. Public opinion is an uphill battle (just look at the president’s rating when things are going well), and if you dig in deep, you have a ways to climb. But there are ways to ascend to the light, and the best brands know that how you act during a crisis has just as much effect on public perception as the crisis itself.

Buffer’s recent hacking crisis is one such example of a brand rising above the situation to come out ahead.

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