As you may know by now, Social Media Club officially launched a monthly book club last month.
The new Social Media Book Club will feature social media's most innovative thought leaders, who have written books that can help our gloabl community learn, improve and share. We have selected several titles we will be introducing to you at the beginning of the month and have asked several of our Professional member and chapter leaders to help us review the monthly titles.
Do you use personas when you’re working on a a design or marketing plan?
It’s not a good sign when a four year old girl points out that you are putting a door handle on backwards is it? That’s happened to me before, it’ll happen again too.
If you were trying to reach me as a prospective customer you could identify by my demographics. A caucasian male in late thirties, shops at home depot on occasion, works in higher education, an immigrant, married.
But If you wanted to understand how I think personas might help you. If I was Home Depot I might create a persona like this to help understand my customer.
Many things have changed with the arrival of social media. We often talk about new marketing strategies, or new ways of communication that have emerged as a result. Not a lot has been said, however, on other subjects – for instance, the effect that social media is having on modern artistic practices. In a conference on March 22, the Paris chapter of Social Media Club addressed this very question. Below are some of the points mentioned that day.
Social media offers artists many opportunities to change and better their craft. To do so successfully, however, they need to clearly understand what possibilities are available and what pitfalls exist.
The Pros of Social Media for Artists
There are several reasons.
As a PR professional, one thing I’m always interested in is the mind of a journalist. As someone who believes that social media is a valuable business tool, I’m constantly preaching to my fellow PR professionals about how social media can be used to connect with journalists (sorry guys, I’ll get off my soapbox eventually).
I know some of them are on board, but there are still quite a few that aren’t sold on it yet.
Well, yesterday the topic came up in a Twitter conversation I was having with a freelance journalist: Matt Lindner. Currently, Matt writes sports feature stories for ESPN, so he and I don’t work together professionally but we do enjoy a good sports conversation.
As you may have heard, Social Media Club launched a monthly book club a few weeks ago, with the purpose to highlight some of the industry thought leaders to the Social Media Club community. We want the book club to spur conversation on the local level, to further our missions on sharing best practices and strengthening community.
Sometimes, it’s just too easy. You hold a planning meeting, come up with some great ideas, and set things in motion. A lot of market momentum and public thirst for information help keep it going—for a while. But things eventually settle down, and you need to build a more solid and sustainable operational foundation.
That’s been the experience of Social Media Club Southwest Florida, on Florida’s Gulf Coast.
In a time when the limits and boundaries in between us vaporize in a constant conversation and connectivety carried and enabled by the social web, and geographic dependency for "being in the flow" is equal to have "access to the cloud", wherever may be, maybe it's time to challenge the old presumption of "Think Global, Act Local". The time you go flowing into the streams online, by definition you are "global" wherever there is a Web Window.
Join us on Thursday, March 31st at 2PM EST for our first webinar for Social Media Book Club, with Sean Moffitt and Mike Dover, authors of Wikibrands.