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From The Clubhouse

Moscow Chapter Promotes Social Media in Russia

The social media revolution has been extremely disruptive, replacing old business hierarchies with overlapping networks that enable people to collaborate much more efficiently.  Since January 2010, Social Media Club Moscow has been helping to bring these benefits to Russia.

And Russia has more to gain from the efficiencies of social media and other Internet-enabled virtualization technologies than most countries.  Its people are spread across what is by far the world’s largest land mass; divide Russia in half and both halves are still bigger than all but three other nations. 

Who is your tribe? Another take on relationship/tribal marketing

Two nights ago my husband took a nasty fall and split his head open (four inches across) all the way down to his skull. Some almost 40 stitches, 20ish tweets and several hours spent at ER, we made it home.

What does this have to do with relationship marketing? I sent one tweet: 

Social Media Club May Webinar Recap: Curation Nation

Yesterday, Steven Rosenbaum joined our Social Media Book Club webinar which highlighted his title, Curation Nation as our May Book of the Month. 

 

We had ten Professional members and chapter leaders read and review Curation Nation on behalf of Social Media Club, in an effort to share valuable resources with the SMC community and discuss industry challenges our members face each day. 

 

Steven provided SMC with his slides, to compliment the audio file of the webinar so you can follow along.

How Social Media is Influencing Mothers

It used to be that if you needed instructions for something, you might grab a copy of the Dummies Guide to (insert issue here).

Today, folks turn to social media. And moms in particular are becoming social media savvy.

“Social media is crucial for moms these days,” says Kelby Carr, founder and CEO of Type-A-Parent. “It has become an integral part of our personal and business lives. It’s how we communicate and connect with other parents. It’s how we promote our businesses, blogs, and work. It’s how we manage our hectic lifestyles. Social media has made things possible for mothers that never would have been even a decade ago.”

Social Media Blogging: How to Create Effective Engagement

When you start to blog as part of a comprehensive social media and digital reputation strategy, you need to know your purpose. Your purpose in writing is not necessarily just a business sale - it can instead be intellectual persuasion, education, entertainment, or maybe it's just a self-indulgent rant to blow off some steam (in some circles that's called thought leadership). Once you know your purpose, you can structure engagement more effectively. Here are a few examples of ways you can create more effective engagement for whatever purpose you are looking to accomplish:

Don't Confuse Content Curation for Content Filtering

Recently, the topic of curation has entered a few conversations with colleagues and I wanted to cover how curation is influencing much of the content we're consuming, and what the risks and rewards of curation are. 

What is the difference in Curation vs. Filters? 

Some people confuse content curation for content aggregators or filtering tools, so it's necessary to share the difference so we are all on the same page. 

Think of curation in terms of Wikipedia, where they provide curated information to users. Curation, to me, is users having the power to influence and generate content around a particular topic.   

"Curation is generally the selection of, care for and presentation of the objects entered into a collection, whether that collection is physical (such as items in a museum) or digital (such as entries in Wikipedia)."

via Wikipedia

pARTicipation from TEDxMichiganAve


The Social Media Search Filter

I was really intrigued by the TED Talk given by Eli Pariser on “filter bubbles”. We know from such movies as Terminator that sometimes technology can get too smart for our own feeble human good. But as more and more companies, media conglomerates, mobile, application, and Web 2.0 users race towards hyper-local, geo-targeted selling and content; it begs the question, is it really a good thing?

 

Social Spring Cleaning: 3 steps to improve your social media experience

Ah, Spring:  the birds sing, flowers bloom, and your social presence glistens.  Wait, what’s that you say?  You haven’t touched your account settings or updated your network in eons?  If this is the case, then the following three steps will help you identify your goals for your social presence, holes in your professional profile, and who to unfollow.   

Step 1:  Scour the Internet

Here’s How to Use Social Media for B2B Companies

I hear it all the time, “I’m a B2B company; social media is not for me.” But truth is, there are a lot of ways to use social media to advance your business to business product or service. In fact, B2B is the fastest growing sector for social media – although that could be because they’re so far behind their B2C and non-profit counterparts. 

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