SOCIAL MEDIA CLUBHOUSE 6 HIGHLIGHTS
For those who were unable to join the Social Media Clubhouse 6 in Austin this past week, we hope you tuned into our four days of UStream programming.
You’d have to be a real jerk not to like Guy Kawasaki’s new book…and not just because only a real jerk would trash a book called “Enchantment.”
Quite honestly, anyone who tries to trash this book just won’t be able to do it and walk away feeling good about themselves, especially not after reading it.
That’s because Enchantment: The Art of Changing Hearts, Minds and Actions, is all about making people feel good.
Granted, it’s not tightly written, it jumps around quite a bit and it’s full of really bad logic. It’s not based on hard scientific research, although Kawasaki sprinkles just enough data into the mix to give it plausibility.
Every product by a brand, itself is a brand as long as they carry on the value & image the parent brand has created so far. It is as per the first law of branding called law of expansion (“The power of a brand is inversely proportional to its scope.”)
To carry on the image and the value of the parent brand, it is mandatory for the brand to employ the techniques of publicity and advertising at its best. And when we pronounce publicity and advertising, we commonly confuse them with each other. But this is not the case. Mind it that publicity and advertising are never the same, irrespective of the fact whether you do it online or offline.
With so many companies using the social web these days, do they need to place ads to find new employees or can they just tap into their social networks? Sure, there will always be those specialized or high-level searches that require a recruiter. But, for the kind of openings you’d place an ad for five years ago, can you get better results just using social media now?
Social Media Clubhouse 6 kicked off yesterday in Austin, Texas. We've had jam packed days of programming being hosted on our UStream channel.
Some of our speakers have included, Ask.com CEO Doug Leeds, Ryan Holmes, CEO of Hootsuite, Chapter Leaders, Professors from the Higher Education space, along with Social Media Club chapter leaders from across the United States.
We encourage you to tune into the programming, which is being hosted today through Monday, March 14th from 10am-5pm or follow hashtag #SMCH6 on Twitter.
Social Media Club is proud to officially announce our newest educational initiative, the Social Media Book Club. This program will highlight one book per month to learn best practices, explore timely case studies, and promote premiere thought leaders in social media. We will feature authors from McGraw-Hill, Wiley and Pearson publishing and are working closely with the authors to present monthly complimentary webinars highlighting issues of particular interest to our professional community. Our book club team are made up of chapter leaders and professionals with diverse backgrounds, which reflect our global community.
I think learning to share is an integral building block that we learn as kids. As we transition to adults, more often than not, that building block is left behind in favor of the more popular "what's in it for me" mentality.
Wikipedia defines sharing
As you’ve probably heard, especially if you are a frequent flier, Southwest Airlines has “improved” its rewards program and it is causing quite a stir in the social media world.
Southwest wanted to kick off its nearly 40th year of business with a brand-new rewards program. The All-New Rapid Rewards Program allows fliers to redeem points on “every seat, on every flight with no blackout dates or seat restrictions.” The amount of points earned is based on the fare and the fare product purchased, and the same is true for redeeming points.