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From The Clubhouse

What New Facebook Group Changes Mean to Chapter Leaders

Last week Facebook introduced some changes to their Facebook Group pages, which I imagine is part of the recent effort to refresh all member profiles and fan pages

Many of our Social Media Club chapters have active groups that they’re fearful will be lost with these new settings, here is a run down of what the Facebook Group settings really mean to you. 

What is Social Media? Mid-2011 Insights

As more software companies, communications agencies and consultants (like me) are beginning to use the term "Social Business" to define the work they do and the value they deliver, I think it is important to take a look again at the definition of "Social Media".

Social Media Club Announces Monthly Wine Club

 

Social Media Club is officially launching a monthly wine club and are working closely with our friends at VinTank to present a monthly selection from some of the top wineries in California, with the plan to expand to wineries across the United States. We're extending our Social Media Club members exclusive discounts to these wines, with even deeper discounts available to our Professional, Small Business and Corporate members. 


Industry standards exist for good reason

Yesterday, Dan Lyons of The Daily Beast confirmed that Facebook hired PR firm Burson-Marsteller to engage in a campaign to tarnish the reputation of Google by pitching journalists and bloggers with misleading information about Google’s new Social Circle platform and how it violates user privacy. 

For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s privacy. Burson even offered to help an influential blogger write a Google-bashing op-ed, which it promised it could place in outlets like The Washington Post, Politico, and The Huffington Post.

 

Can Social Media Save Our Endangered Species?

Like large corporations, nonprofit organizations were once skeptical about social media.  They were not sure it would be worth the time setting up and maintaining their accounts.  Now that social media has matured, nonprofits are seeing that there are many benefits to jumping on the bandwagon.  They now see that it is a great way to interact with a large audience for not a lot of money.  Not only are a growing number of nonprofits taking advantage of social media sites, they are also getting creative with the way they use to send their messages.

Commenting is part of “the social” in Social Media

Ever wanted to know why, although, you wrote a fabulous blog post which we all know you sweated blood for, you don’t get any comments?  You are thankfully not alone.

Mark S. Luckie, national web editor for The Washington Post and founder and editor of Media Bistro’s 10,000 Words: Where Journalism and Technology Meet talks about what he's learned about journalism after four years of blogging in his video titled “Five things I’ve learned in 4 years of blogging about journalism”  Pay attention to #3, you will never feel alone again.


Commenting is Social

Commenting is part of “the social” in Social Media

Ever wanted to know why, although, you wrote a fabulous blog post which we all know you sweated blood for, you don’t get any comments?  You are thankfully not alone.

Mark S. Luckie, national web editor for The Washington Post and founder and editor of Media Bistro’s 10,000 Words: Where Journalism and Technology Meet talks about what he's learned about journalism after four years of blogging in his video titled “Five things I’ve learned in 4 years of blogging about journalism”  Pay attention to #3, you will never feel alone again.

 

Commenting is Social

Using Social Media to Create Raving Fans

Nobody likes you! Wanna know why? 

What would make you wear a company’s name on a t-shirt? What about a hat? Not a big deal, right? People don’t think twice about the message they are branding for a company. 

When I stopped at a stoplight recently, I was surprised to see a Ford decal on a Ford car. Why would someone who owns a Ford put a decal about Ford on a Ford? I was dumbfounded. 

[A little background…I’m not a brand loyalist. I’m a convenientist (I think I just made up a word!) For smaller ticket items, shopping is about wherever I am and whatever is on sale. For larger ticket items it is all about quality and price.]  

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