Independence Day is just a few days away. It is shocking and disturbing that the foundation of what our nation has been built upon is struggling. The risk taking that defines the entrepreneurial spirit of our great nation is at a critical juncture. Recent reports and surveys, as well as a Wall Street Journal article written by Ben Casselman, suggest that fewer entrepreneurs are taking risks, highlighting the need for all of us to support startups, small-business enterprises and entrepreneurs.
The best video camera – the one you have with you. Whether it’s the video function on your phone, Vine, or the latest, Instagram video – video is a form of content that both consumers and brands alike are having not just fun with, but utilizing to express themselves. Is video right for your brand, and if so – which one?
Once your brand has decided to add visual content to its toolbox, specifically video content, it’s time to figure out how it will amplify the content you already have and fit into your overall content strategy. First step is to determine if it will involve short form video content or long form? Once you have that figured out, you can delve deeper into the benefits of the popular choices to choose from.
Short Form Video Content
In October 2012, Twitter acquired Vine. Vine is a mobile app that allows users to create and post videos, called “vines”, which can only be a maximum length of six seconds. Since its debut, Vine has seen its fair share of success. According to SimplyMeasured, an analytics company, there was one week where over 100,000 Vine clips were uploaded. Vine has not had any competition, until today.
Weeks leading up to Facebook’s mysterious June 20th event, several different media outlets and reporters received the following message by snail mail,
“A small team has been working on a big idea. Join us for coffee and learn about a new product.”
Content creation is incredibly important these days. It’s all the rage and all that people are talking about lately. Needing to create video, audio, picture, and text content is so important to that ever elusive rank on Google that we have all become content creators. Whether it’s the blog we write complaining about a company or the Vine video we share as we shop, it’s content that we are sharing on all of our social media channels, from blogs to Facebook. From Twitter to Pinterest. We create and we share.
Is the decline of Facebook only a matter of time? Perhaps. According to a recent study conducted by Pew Research Center, 95% of teens are online to some degree and that number has been consistent since 2006. Reports from multiple sources indicate that kids, especially teenagers, are moving away from Facebook in favor of other platforms. If you’re wondering why that might be the case and you’re a parent, you might just need to look in the mirror to see the answer.
In this special episode of Marketing Made Simple TV, Marc Fischman of Hyperactivate discusses how to best engage your brand's followers in this fun and engaging video. And please check out the link at the top of the show to learn more about Activating Fans and Followers. Just click "Yes, please."
In this show, you will learn:
- The real key to engaging your followers and fans
- Why criteria like Klout score does not work in word of mouth
- The importance of fun and enabling people to see themselves
Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most cats rule their houses. Most people enjoy memes, and for a good reason. Typical memes, by design, appeal to the 12-year-old in all of us – they are either funny, cute, raunchy…or all of the above. Better still? Memes are free and easily transferred between people online – and they hold a great deal of potential for being seen by a lot of people. Enter Internet memes for business; what marketer or business owner would turn down an opportunity to use a technique which is already so popular…and inexpensive?
Five years ago, one may have been able to walk into a high school and find a select few who were using this social networking site. I remember hearing some of my classmates talk about it, but didn’t really care too much to investigate further. I eventually signed up for account, but it didn’t last long. I was much more attracted to Facebook. Myspace, founded in 2003, is a social network that is very much music driven. What Myspace’s current Press Room fails to mention, is that the company has had many ups and downs since 2003.
Brief timeline of Myspace’s History:
In this show (click the button in lower right for full screen), noted thought leader and futurist Brian Solis sits down with show host Jeff Ogden for an interesting discussion on the future of business in this fast-changing world. Brian is also author of the new book, What's the Future of Business?"
In this show, you'll learn:
There is much debate about who to connect with on social media sites. Without fail whenever I give a workshop on LinkedIn or Social Media I get the questions. Who should I connect with? Should I connect with somebody I don’t know? What is the advantage of connecting with people I don’t know or don’t know well?
These and other questions about who to connect with provide the perfect starting point for developing your social media business and relationship development strategy.