From The Clubhouse

Submitted by Grant Crowell on Fri, 10/05/2012 - 11:59am

With increasing consumer demands on brands to engage with them in social media, it’s no longer acceptable for businesses to treat sites like Facebook and Twitter as just content; social media now must be deeply integrated into customer service strategy.

Submitted by Larissa Fair on Thu, 10/04/2012 - 7:41am

The biggest social media news to come out of last night’s first Presidential debate was not about the number of people watching or live-tweeting the debate, but about one brand’s tweet problem.

Submitted by Chrissie Scelsi on Wed, 10/03/2012 - 12:14am

The impact of social media is being felt in many aspects of users’ daily lives, and is also generating interesting questions about how this impact will play out in the future.

One question that has loomed large in the headlines is that of what happens to a user’s social media account when he or she dies?

Who owns that account? Who has the right to use the data associated with it? This question took center stage when a recent rumor purported that actor Bruce Willis was considering suing Apple Computers for not allowing him to leave the content in his iTunes account to his daughters. While this rumor was later debunked, the uproar it generated demonstrates what an important consideration this is for users of social media and digital content sites.

Submitted by Pam Sahota on Tue, 10/02/2012 - 7:22am

Nowadays more and more people are multitasking while watching TV in their living rooms and bedrooms. The laptop is open, the iPad is flipped up, and the smartphone is more of an experience than a phone. People are tweeting, get glueing, checking in, posting, and more. Why only watch a tv show, a sports game, or an event when you can experience more through the accompanying apps?

Submitted by Vickie Bates on Mon, 10/01/2012 - 11:12am

If you think you have a tough time accessing YouTube at work, consider what’s happening in U.S. schools, where restrictive filtering blocks students from websites, social media and blogging platforms.

Even teachers and school librarians aren’t permitted to access legitimate reference sites and academically useful social networking tools on behalf of students to enhance lessons or teach important online skills.

Submitted by Vickie Bates on Thu, 09/27/2012 - 10:45am

Are you as surprised as I am when you encounter “opinions my own, not my employer’s” disclaimers on social media accounts?

Many companies still ask that employees write disclaimers into their social media profiles whether the accounts belong to the employer or they’re the personal pages of the employee.

Let’s get the disclaimer out of the way: I’m not a lawyer and even the lawyers I quote here would like you to know that this post should not be considered legal advice.

With that said, here are 5 reasons why employers need a better way to explain who’s allowed to say what on which social media accounts:

1) Disclaimers don’t protect a company and may even make a company liable.

Submitted by Steven Groves on Wed, 09/12/2012 - 9:44am

Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social.

The first bit that struck me is that Adobe is probably the most obvious company to build a content consumption & tracking capability, because a lot of the assets used in creating online content comes out of their creative suite of tools. It is not all unlikely that images are Photoshop-ed, videos are edited in Premier and digital collateral are PDF’d before they’re posted for use and consumption on the web - now the Adobe people want to help in tracking the use of those assets.

Submitted by Kristie Wells on Fri, 09/07/2012 - 8:11am

Here are some events we encourage you to attend, all of which offer great content and valuable industry discussions, and some even extending SMC member discounts!

Submitted by Mireille Massue on Fri, 09/07/2012 - 6:07am

Summer is a wonderful time to catch up on all the reading I was to do and didn’t. On top of the espionage and thriller books, which to my mind are summer fare, I have on the floor beside my nightstand a number of books on social media, instructional design, desktop publishing, and, okay more than a few magazines on DIY projects.

I choose business books based on three criteria

Submitted by Pam Sahota on Wed, 09/05/2012 - 5:00am

So the summer is quickly coming to an end and the school year is starting up again...yes, I said it. Don’t hate the messenger. However, with the school year comes nice autumn days full of productivity and kicking butt with new projects, goals, and more.

So in the back to school spirit - for those of who aren’t going back and haven’t been back in year - here are some productivity apps to keep you on track (in between those pumpkin lattes of course)...

1) Evernote