When I was in school, my teachers taught me math by always breaking things down to their lowest common denominator. It made things simpler. If you’re using social media in a B2B environment, like I am, then you need to take the same approach with your social media content.
I work in the professional dental market. That means that patients really don’t know us, but dentists and hygienists sure do. With our long history and size, it would be tough to find a dental office that doesn’t have at least a few products from us. However, with over 180,000 dentists in the U.S., there is no way that our 30 reps can reach even 1% of them annually. We rely on the more than 3,000 retail reps to help spread the word.
As a past internship coordinator for my company, I’ve seen my fair share of resumes. Some are good, some are bad, but they all have one thing in common – each resume lists social media as a skill.
And it should. As Ethan Parry mentioned in his recent Social Media Club blog post, social media is an integral part of the millennial generation.
It is not enough to simply list social media as a skill. Nor it is enough to have a Facebook account. As a millennial, companies expect that social media is something that you live and breathe, and can successfully do in your sleep.
If you're managing a social media account for a brand or business in a different part of the country or world, or while traveling, keep these three things in mind:
1. Time Zone
Timing is crucial to maximizing reach and engagement.
When live posting or scheduling posts in advance, remember to check what time your audience will see them. Scheduled posts through services like Hootsuite will go out according to the time zone of the Hootsuite account, not the account to which it is posting. Posts scheduled directly through Facebook match the time zone of the admin account.
The internet is an integral part of their daily lives. They wake up every morning to the alarm of their smartphone, check their emails, and get on Facebook. Before heading outside, they check the weather. If they have time, they may even take an Instagram picture of their breakfast.
This is my generation.
Most of us were born in the late 80s to early 90s and are often referred to as either “millennials” or “Generation Y.”
Social media is important to us.
We use it to connect with our friends and loved ones, to find exciting career opportunities, and at other times, distract us from the task at hand.
We as a community manager wear so many hats during a day. Working hours are limited and we have to do our best to keep our fans/ followers engaged and glued to our community. We are good jugglers indeed!
Let’s have a sneak peak at what exactly a community manger goes through during 8-10 working hours
Ups and downs during the day:
Early warning signals have helped us avoid damaging natural disasters or workplace catastrophes, so why not use the ones available to us for avoiding customer experience disasters?
The way customers seek help is changing, thanks in some part to how inefficient many of the traditional methods have become. The growing percentage of customers who prefer customer service via social media over those who prefer the phone (37% and rising, according to this report from The Connection) is just the tip of the iceberg when it comes to ways to respond to your customers with help from social media.
I’ve been writing about business for a long time. Since the arrival of social media, how one can pitch a business publication with a story has changed a bit. Today, you have more options.
Breaking business news always will be my favorite.
If you have a breaking news item, there are a few ways to reach your local business reporter or editor, and they all involve a different social media platform.
It’s especially important today – with journalists having to cover multiple beats and industries – to catch their eye and stay on their radar.
1. Build a relationship with the journalist.
Since my last blog post explaining why an organization should join Instagram, the next step is illustrating how to dominate this visual platform by using hashtags.
While hashtags are supported by most social networks, most associate the # with Instagram and Twitter.
Hashtags have achieved mainstream status by being
integrated into pop culture and are included in many ads and TV shows.
The hashtag has become a reference point which basically enables cross-channel engagement and marketing over all platforms.
On Instagram, probably more so than Twitter, because there is no character limit, hashtags are extremely important. Adding tags to your photos is a great way to find new followers and share your photos with more people.
People buy domain names before they do anything else online.
To keep identities uniform across websites and networks, most base their Twitter handles off of their domain name and/or their name. Domains, Gmail accounts, Twitter handles and Facebook URLs are quickly reserved as more and more people jump online.
Have you thought about reserving domains for your children?
Jenny Hooper, a pregnant business professional hadn't planned on reserving domains for her daughter.
Personally, I find it odd. For me, creating my first email address and screen name was a big deal, something exciting and an expression of myself and my personality.