Consumers now expect companies to be socially responsible and social media has made it possible for them to partner with non-profits to access a huge pool of prospective donors and volunteers. Come to our November meeting to hear from Niagara companies and individuals who are using social media to raise money and awareness in unique ways.
5:00 – Getting Started & Welcome
5:15 – Panel Discussion with Q & A moderated by John Storm
of Cogeco’s Taking Niagara by Storm
6:30 – Networking
Please register for Social Media, Social Good at: http://socialmediasocialgood.eventbrite.com/
From the Edelman Worldwide Good Purpose Study (Nov 2010)
62% say that “I would help a brand to promote their products or services if there is a good cause behind them.”
61% have abetter opinion of corporations that integrate good causes into business, regardless of why they do so.