Insights from my first social media job
Hilary Till previously served as the Social Media Club student chapter liaison after graduating from University of Texas at Austin in 2011. She recently started her first social media job and continues to write for Social Media for Education blog to share her insights as a new graduated pursing a professional role in social media.
In July I started working for Houston Hospice as the Development Assistant. One of my roles is to monitor and produce content for their Facebook and Twitter accounts. This is the first time I have ever been in charge of an organization’s social media. As you can imagine, producing social media content for a hospice is not an easy task. I’m constantly thinking outside of the box to make our content interesting. Let’s just say, I’ve learned a lot so far!
Creating tweets for Houston Hospice has been the bulk of my social media work. Each day I schedule three tweets for the next day and my supervisor approves them and makes sure they are hospice appropriate. Now I know many of you are against this whole idea, and I usually would be as well. A hospice has a very specific demographic and audience that we must appeal to. Since I have only been here a few months, I’m still learning about our hospice audience. I’m letting my supervisor teach me by correcting a few tweets and explaining why a certain tweet wouldn’t appeal to our followers. What I do know and have learned about my demographic to have a calm tone and presence in my tweets. I always take the Mr. Rogers approach—simple, calm and straight to the point.
When it comes to the content in my tweets, I challenge myself to think about all of the aspects of hospice. I find articles about caretakers, cancer research, pet therapy, and volunteers. I push myself to find other topics that can relate to hospice and that my followers would appreciate. Having this challenge has shown me that the value of being creative and what wonders research can do for you.
As for our Facebook fan page, I do not update our status very frequently. I do upload pictures and comment on our wall to other people’s posts. Occasionally, I will post an interesting article I’ve come across or link our blog or website. Facebook is definitely an area I need to explore more for Houston Hospice.
When I first started this position, I had never worked in a hospice or any other healthcare facility, but so far my head is well above water and I’m learning a lot. When we put ourselves in these positions we grow the most. I still have a long way to go and I’m not completely satisfied with the small clout Houston Hospice has, but I am proud of our growth. We are still a seed in the social media universe but I hope soon we will be a beautiful flower and eventually a strong tree.