Here’s a guest post Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Simplicity Sofas is a furniture manufacturer who sells products direct to consumers through our website. Our marketing program relies heavily on word of mouth. We routinely convert problems, mistakes, unreasonable demands, surprise gifts, routine procedures, and anything else that happens into opportunities to amaze and delight our customers.

Let’s talk for a moment about email.  As an instrument of communication, email allows us to conduct business, catch up with friends, send links, and share information. In the not-too-distant past, postal mail accomplished those same things, albeit more slowly – hence the name “snail mail” in use today.  The variety of communications that travel through postal mail utilize varying degrees of security for their content – from the “wish you were here” of postcards to the lined envelopes that carry checks and personal letters.  Common sense dictates the level of security an individual uses for their postal mail communications, and yet this same common sense is often absent in email communications.

Consider this:  if you don’t encrypt your email, you might as well be writing everything on a postcard and sending it out in the mail, where anyone could read it.

As a lover of design and all things digital, Jef Kalil recalls a specific moment that sparked his passion for online media: watching the VT100 animation “Bambi vs. Godzilla” at Digital Equipment Corporation when he was just 8 years old.

Later on in his life, he followed his heart and pursued an Architecture and Design career in Boston which led him to study abroad in Germany. There, he discovered the Bauhaus and the real meaning of “less is more” which may have very well helped in establishing a second passion of his – to deliver content in 140 characters or less.

We all know that the content of a blog post is the most important element of all, so I’m not even going to mention content in this article. Instead, I want to focus on the other elements that go into a blog post that encourage readers to stay on a site longer and share what they find with others.