Skip navigation
Syndicate content

Social Media Journal

With the High Cost of Bringing Customers In, Make Sure They Leave Happy!


The last customer touch pointWith as much money as you spend on getting
customers through the door and salespeople to get them to buy something, it
just doesn’t make sense to have the last customer touch point sully the entire
experience.

What Social Media Marketers Should and Shouldn’t Do

A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers.

What are three or four things social media marketers should do, and explain why they’re important.

1. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market.

2. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. You don’t need to be active on every social network, but you do need to understand the culture of the ones that matter and you do need to respond to customers when they ask questions or talk about you there.

5 real-life examples of how to convert almost any situation into positive word of mouth

Here’s a guest post Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

Simplicity Sofas is a furniture manufacturer who sells products direct to consumers through our website. Our marketing program relies heavily on word of mouth. We routinely convert problems, mistakes, unreasonable demands, surprise gifts, routine procedures, and anything else that happens into opportunities to amaze and delight our customers.

Nvidia Shield Gaming Handheld Hands-on

 

After making its debut at CES in January, Nvidia’s Shield gaming handheld is set to launch later this month. In preparation, Nvidia is showing off the finalized hardware and new demos this week at E3, including new Android and PC streaming titles.

Why Encrypt Your Email?

Let’s talk for a moment about email.  As an instrument of communication, email allows us to conduct business, catch up with friends, send links, and share information. In the not-too-distant past, postal mail accomplished those same things, albeit more slowly – hence the name “snail mail” in use today.  The variety of communications that travel through postal mail utilize varying degrees of security for their content – from the “wish you were here” of postcards to the lined envelopes that carry checks and personal letters.  Common sense dictates the level of security an individual uses for their postal mail communications, and yet this same common sense is often absent in email communications.

Consider this:  if you don’t encrypt your email, you might as well be writing everything on a postcard and sending it out in the mail, where anyone could read it.

Style Your Paper.li! 15 Easy CSS Changes to Customize Your Paper

css+style.png

A couple of weeks back we buffed up our Pro package with new features and CSS customization was one them.

Since then, we've been seeing some amazing papers rolling off the presses. From slightly modified to completely customized and seamlessly integrated into an existing website we're are really excited to see so many of you putting Pro to work!

Auctionata: When Social meets Online Auctions

As a lover of design and all things digital, Jef Kalil recalls a specific moment that sparked his passion for online media: watching the VT100 animation “Bambi vs. Godzilla” at Digital Equipment Corporation when he was just 8 years old.

Later on in his life, he followed his heart and pursued an Architecture and Design career in Boston which led him to study abroad in Germany. There, he discovered the Bauhaus and the real meaning of “less is more” which may have very well helped in establishing a second passion of his – to deliver content in 140 characters or less.

Auctionata: When Social meets Online Auctions

As a lover of design and all things digital, Jef Kalil recalls a specific moment that sparked his passion for online media: watching the VT100 animation “Bambi vs. Godzilla” at Digital Equipment Corporation when he was just 8 years old.

Later on in his life, he followed his heart and pursued an Architecture and Design career in Boston which led him to study abroad in Germany. There, he discovered the Bauhaus and the real meaning of “less is more” which may have very well helped in establishing a second passion of his – to deliver content in 140 characters or less.

7 Elements Every Blog Post Should Have

7 Elements Every Blog Post Should Have

We all know that the content of a blog post is the most important element of all, so I’m not even going to mention content in this article. Instead, I want to focus on the other elements that go into a blog post that encourage readers to stay on a site longer and share what they find with others.

#FanPageFriday Recap 2013 Volume 12

If you have a Facebook fan page, then you definitely want to try out a #FanPageFriday event sometime. I hold a #FanPageFriday event every Friday at http://facebook.com/NileFlores. The purpose of the...



[[ This is a content summary only. Visit my website for full links, other content, and more!/>/>

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Puerto Rico
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom