Social Media Journal

Submitted by Chris Norberg on Fri, 02/10/2012 - 1:00pm

Here at Hawaii Web Group, we believe in being transparent. This is why we’ve decided to issue a yearly “State of the Group” to let our clients and our ohana know where we stand. See Previous State of the Group. 2011 HWG Traffic After reviewing our analytics in 2011, we’ve found that our small [...]

Submitted by Jason Yormark on Fri, 02/10/2012 - 11:30am

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

Submitted by Jon Huther on Fri, 02/10/2012 - 7:40am

New York State Dental Association is a constituent of the American Dental Association representing more than 13,000 dentists in New York.

The New York State Dental Association (NYSDA) has been the voice for the dental profession in New York State since its founding in 1868. With 14,000 members (76 percent of practicing dentists in the state), NYSDA is one of the largest state constituents of the American Dental Association.

Submitted by Basil C. Puglisi on Fri, 02/10/2012 - 7:29am

We’ve talked over the last months about how important it is to be using social media within your company’s marketing plan. And, although we’ve discussed how just being on Facebook is not a social strategy, when to post on your Facebook page, and what it will do for your business, I feel that I left [...]

Submitted by John Head on Fri, 02/10/2012 - 7:12am

PSC Group is very excited to announce that our team has grown by one, Our collaboration team is expanding and we needed a Boston area resource for some killer XPages, Notes, and mobile development. It's a pleasure to announce that we are lucky that Kathy Brown has agreed to join us to fill that role. For those in the Lotus community, she needs no introduction. For those not, Kathy is an active member of the community, frequent speaker at Lotusphere and other Lotus User Groups, Blackberry developer and co-host of BlackBerry Today. She is a proud NerdGirl and of course known for her daily running and unmatched twitter skills. Please welcome Kathy to PSC over on her blog. Welcome Kathy!

Submitted by Shaun Amanda Herrmann on Fri, 02/10/2012 - 7:10am

ND&P has a new website, and it’s pretty sweet.

We've been told we're dynamic, creative, cool and way ahead of the curve. After thanking mom, we gently informed her that she'd need to clear out of the lobby or we'd summon security.

Our new site reflects our creativity, personality and dedication to our clients.

“The ND&P brand platform is Trust. You can't trust someone without knowing them. So we wanted to create a fun and engaging audio/visual experience that would let people get to know us, individually and as an agency,” says creative director, Jason Anderson

Aside from a new facelift, we also tightened up things behind the scenes too.

Submitted by Nick Stamoulis on Fri, 02/10/2012 - 5:00am

Traffic and conversions are two different things. Website traffic is great but ultimately you want to operate a website that generates traffic that turns into conversions, meaning that website visitors take some kind of action. You want your visitor to buy something or fill out a lead form before they leave the site. A well executed SEO campaign will help to generate traffic to a website, but it can’t guarantee that those visitors will convert. If your conversion rate is low take a look at these possible factors and make changes as necessary:

Submitted by Ari Herzog on Fri, 02/10/2012 - 5:00am

To the future.

Photo by earl53.

In his expose on why bloggers should write guest articles for other bloggers, Christopher Roberts opines the advertorial aspect:

When you guest post on a popular blog, people get to know you.

People look out for you in the comments.

People follow your links and check out your other work.

Submitted by Nick Stamoulis on Fri, 02/10/2012 - 4:30am

While I make no guarantees of results (nor should any white hat SEO company), I am confident in the potential success of the campaigns I create for my clients. When I work with a new SEO client, one of the things we talk about when creating their SEO campaign is how we are going to measure the success of their campaign; what metrics are we going to use, what benchmarks are we working against, what are the long term goals of the website (keep in mind that these may be different for every website). Almost every client I have ever worked with immediately lists getting on page one of Google as their top SEO priority. To me, rank should NOT be the primary goal of an SEO campaign; I believe visitor growth is more important. Secondly, I believe that rank is not a good SEO metric to begin with, as it is too inconsistent to be used as a measure of success.

Submitted by Nile Flores on Fri, 02/10/2012 - 3:02am

A lot of times when I go to my WordPress administrator panel, I look at the trackbacks. Sometimes it may be someone referenced a post in twitter, or another person’s blog. According to...

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