10 Tips to Freshen Your Ecommerce Site
One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements.
When was the last time you really looked at your online store with the same level of critique as you did when you first launched it? Are you featuring seasonal products in your featured items or are Mother’s Day gifts still at the top in August? Are your promo banners the same ones you used last month? When is the last time you created a completely new promotional idea? When did you last add a blog post? A Facebook wall post? Tweets? Do you have your “back to school” category created? Is your navigation optimized to get traffic to the right parts of your website?
Chances are, when you launched the last version of your store, you micromanaged everything about it for several months to ensure it worked properly. But over time, for many of us, critical details of our sites go on autopilot. – href="http://www.practicalecommerce.com/articles/3683-10-Tips-to-Freshen-Your-Ecommerce-Site">10 Tips to Freshen Your Ecommerce Site by Dale Traxler
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