Today’s consumers want to connect with businesses in a variety of ways, but the sophisticated consumers in your database and on your subscriber list are not willing to tolerate generic email blasts from corporations. Email campaigns must be targeted and relevant to the customer. It all starts with knowing the best email marketing tips and strategies to obtain customer data and how to reach your consumers wherever they are online.

To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list.

1. Capture Emails With Double Opt-In

 

“Using double opt-in forms on websites, blogs, social media pages and anywhere prospective recipients may be looking to stay in touch with you is a must,” says Paul Turnbull, product marketing manager at Campaigner. Double opt-in means the system sends a confirmation request to the submitted email address, requiring the owner to take an action—usually click a link in the email—to confirm that they are the email address owner and want to subscribe to the mail list. – 12 Best Email Marketing Tips for Professionals by Vangie Beal

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