It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites.

Beloved for its intuitive format and multi-dimensional reporting abilities, Google Analytics not only provides basic metrics like visits, time on site, bounce rates and conversions, it can also provide valuable insights for any web marketing manager looking to take their business’ online presence to the next level.

Below are three advanced tips that will help you unearth hidden optimization opportunities with Google Analytics.

Optimization #1 – Increase Conversions from Organic Search

You’re well-versed in the importance of content to organic search. You’ve done keyword research, tracked your rankings, and obsessed over getting more visits from your top non-branded terms. But that’s only part of the equation. – href="http://www.portent.com/blog/analytics/google-analytics-website-optimization-tips.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+conversationmarketing%2FMRJI+%28The+Portent+Blog%3A+Conversation+Marketing%29&utm_content=Google+Reader">3 Hidden Optimization Tips in Google Analytics by Aviva Jorstad

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