As SEO professionals or webmasters, we have built or maintained a website molded to our perception of what a site should be. But while piece-mealing an SEO project, band-aiding, or adding features/content, has the role of your site gone off course?

Taking a step back or “getting out of our own head” allows us to revisit why we even keep this site going in the first place. It exists to convert, to inform, to portray a brand or message, to facilitate a user.

Bringing it Back in Scope

Your site may “look good” but be a failure when it comes to SEO, usability, or conversions. Looks don’t matter to those of us who pay attention to analytics and know the benefits of organic visitors.

While this post has the overtone of usability of conversion optimization, it’s also important to think about the search engines. After all, search engines use the site too, don’t they? Like users, search engines crawling the website must understand it.

What follows are a few common situations where sites have become so consumed with growing, adding to, adapting, and trying to be “it” that they lost focus of what their site truly is supposed to do. – href="http://searchenginewatch.com/article/2241078/4-Ways-to-Create-a-Better-Website-Experience-for-Users-Search-Engines?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29&utm_content=Google+Reader">4 Ways to Create a Better Website Experience for Users & Search Engines by Josh McCoy

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