Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.

 

1.No plan in place

Many brands or businesses can easily create Facebook pages, start pushing out content, and attempt to acquire fans, but they don’t have any kind of goal in mind. Is the Facebook page meant to build brand awareness, connect with fans, cultivate a following, or improve customer service? Much like how a football team has a game plan before a big competition, businesses should figure out what they want to do with their pages and start tailoring posts to that purpose.

Mullett talked with AllFacebook about how brands on Facebook can develop a clear marketing goal:

Before you can create a strategy, you have to understand what the objectives and the goals are. Why are you going to be on Facebook in the first place? It doesn’t matter what somebody has told you the reason that you should be on there: How are you going to actually make that be something that’s valuable to your company? The goal could be to be part of the community. The goal could be top-of-mind awareness — top-of-mind awareness only matters if it leads to business … It may be for customer service or providing a warmer interaction or better service to your clients. There has to be some kind of goal or objective.

After the company figures out the end goal for a Facebook page, then it can start figuring out the best way to get there, instead of taking a scattered approach toward several different objectives. – href="http://allfacebook.com/kevin-mullett-facebook-mistakes_b107524?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+allfacebook+%28Facebook+Blog%29&utm_content=Google+Reader">5 Common Facebook Marketing Mistakes (And How To Avoid Them) by Justin Lafferty

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