Not long ago I moved from St. Louis to Jacksonville to begin a new journey here at On Ideas.  I believe it took all of 1 second to realize that I was in for an awesome treat.  Not only do I work at a great agency (shameless plug), but the people here are great and very good at what they do.

I come from a background of all sorts of things, but for the sake of this post, Mobile is one of them.  In recent weeks I’ve been doing research on mCommerce (Mobile Commerce), and I’ve come across an insane amount of interesting facts as to where mCommerce is and where it will be this time next year.  I also found an interesting site that Google created to show data that they’ve found.  I thought I’d share some interesting stats.

1: 71% of all consumers use smartphones for passing time.

I find that to be an incredible way to engage people.  That’s about as big of a lock as you can get these days.

2.  While iOS is awesome (and I use it), it’s still not the most popular.

I found this stat really interesting. I would have assumed Android and iOS to be much closer than they actually are. And, not to knock it – but who uses Windows Mobile?  I thought that was just a bad joke?

3.  83% of women use their smartphone in-store.

Now this is getting more fun, right?!  Starting to see the pattern here.  I realize some might actually be using the phone, but I’m willing to beat that a large portion are doing price checks, scanning for coupon, etc. 

4.  35% of all smartphone owners have made a purchase with their smartphone.

It’s obvious that mCommerce is here.  These numbers just solidify that. 

5.  47% of people made purchase after looking for local information on a smartphone.

I feel like I could be beating a dead horse here.  That’s almost half!

It’s quite obvious.  People love to multi task.  They love to do things while they wait, and they love to engage on a smartphone.   I’m a firm believer that in the coming months we will see a very large push in the mobile space with key emerging technologies such as geotargeted advertising and mCommerce. It’s already a part of most of our daily lives – and I don’t see that changing anytime soon.